Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across… Continue reading Channel 4 Unveils Outdoor Push For Big Brother
US radio advertising revenues fell by 2.0% year on year in March, reversing a stronger trend that had been established in January and February. National dollars rose by 4%, whilst local spend fell by 3%, according to the latest figures from the US Radio Advertising Bureau (RAB). The decline in local spending was attributed by… Continue reading US Radio Revenues Dip 2% In March After Strong Start To The Year
Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes
The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
BSkyB added 150,000 subscribers to its digital satellite service in the third quarter of its financial year, beating the consensus expectations.Analysts had predicted that there would be between 137,000 (Merrill Lynch) and 153,000 (Morgan Stanley), with Lehman Brothers forecasting 145,000. The group now has 6.7 million satellite customers and is on schedule to hit its… Continue reading BSkyB Adds 150,000 New Subscribers In Q3
Channel 4 has reaffirmed its commitment to interactive programming with the appointment of Andy Taylor as commercial head of its 4 Interactive division.Taylor joins from Endemol’s interactive division, Victoria Real, where he was managing director. His new role will see him take on responsibility for developing new commercial and creative opportunities across Channel 4’s interactive… Continue reading Channel 4 Appoints New Commercial Head Of Interactive
The Times is launching an electronic version of its daily newspaper, which will be available to online subscribers for around £50 a year.The e-paper will be unveiled at the end of this month and will have the exact look and layout of the printed title, complete with the full final-edition and supplements.The title will be… Continue reading Times Launches Daily E-Paper For Online Subscribers
65 million text messages were sent throughout the UK on the last day of this season’s Premiership, according to the latest data from the Mobile Data Association (MDA).The figures reveal a surge in the number of person to person SMS messages sent on 11 May, as football fans relied on friends or football alert services… Continue reading Text Messages Surge As Premiership Reaches Climax
The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access. In its… Continue reading INSIGHTanalysis: Broadband To Be A Boon For Business
