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US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM). Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%. ABM had anticipated a rise of 3%… Continue reading American B2B Print Adspend Jumps 6% In March

Women are significantly ahead of men when it comes to text messaging, with 74% of the fairer sex claiming to have sent a text message within the last two minutes, compared to just 26% of men, according to new research from the Mobile Data Association (MDA).The data also shows that the take up of text… Continue reading Women Lead The Field In Terms Of Text

The Government’s target of 2010 for the switch-off of the analogue television broadcast will be met, according to ecommerce minister Stephen Timms. Speaking at the Westminster Media Forum this morning, Timms cited the success of digital terrestrial service Freeview as a key driver toward the Government’s target. Freeview has signed up over 1.4 million customers… Continue reading Analogue TV Switch-Off Target Will Be Met, Says Timms

Airtime advertising revenue growth at Granada scraped into positive figures during the first half, with the company today reporting a 1% rise to £442 million.Despite the weak ad figures, Granada’s turnover and earnings were significantly stronger than expected by Morgan Stanley and Lehman Brothers analysts. Turnover rose by 3% to £734 million and earnings were… Continue reading Granada H1 Earnings Rise, June Ad Revenue Down

E-Commerce Minister, Stephen Timms, has reaffirmed the Government’s commitment to digital TV and has insisted that the recent success of Freeview will allow the analogue signal to be switched off by the current 2010 deadline.Speaking at the Westminster Media Forum earlier today, Timms acknowledged the fact that just 41% of UK households currently receive digital… Continue reading Government Minister Insists Digital Deadline Will Be Met

A peak of 9.6 million viewers tuned into BBC1 last Saturday to watch Arsenal’s victory over Southampton, giving the channel its best FA Cup Final viewing figures for three years.Unofficial overnight data from BARB show that the game, which kicked off in Cardiff’s Millennium Stadium at 3pm, was watched by an average of 8.6 million… Continue reading BBC’s Cup Runneth Over With Arsenal Victory

The Federal Communications Commission (FCC) has begun the formal review process of News Corporation’s proposed acquisition of the US satellite operator DirecTV. News Corp supremo Rupert Murdoch announced last month that a deal had been struck which would give his company a satellite foothold in the United States (see Murdoch Seals Acquisition Of DirecTV). The… Continue reading Murdoch Puts The Case For Sky America

US advertising spend rose by 1.5% year on year in the first quarter, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Hispanic television showed the greatest gain, at 15%, while national magazines grew 14%, and local newspapers rose almost 9%. US Advertising Growth, Q1 2003       … Continue reading US Advertising Grows 1.5% In First Quarter

Wireless Group-owned sports radio station talkSPORT has secured a deal with the National Geographic Channel to promote its new wildlife series.The promotion for the new six-part Built for the Kill series, will run from 21 to 30 May on the station’s drivetime slot and will invite listeners to text in to the station to reveal… Continue reading TalkSPORT Goes Wild With National Geographic Promotion

UK magazine publisher, Highbury House Communications, says that trading in the first quarter of the year has been encouraging, with profits ahead of last year. The group says that the consumer portfolio is performing well, although difficult conditions remain in the business publishing market. However, a few business sectors have shown some improvement. Trading figures… Continue reading Highbury House Sees Encouraging Trading, Despite Iraq Glitch