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Until now, mobile messaging has not had the impact in the Western Hemisphere that it has in other markets but texting is becoming increasingly popular and by 2007, IDC estimates that US subscriber revenues from SMS and IM will grow to around $1.9 billion for each service. Asia and Europe continue to lead the way… Continue reading America Wakes Up To The Text Phenomenon

Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users

Cordiant remained in focus last week, following news at least three interested parties including WPP group and Publicis were interested in making a bid for the troubled advertising group. Analysts expect a debt for equity swap, after the company was valued at just £21 million last week. The stock was seen down 4.35%.Elsewhere, Maiden was… Continue reading Sharewatch: Cordiant Falls As Vultures Begin To Circle

The ITC has upheld complaints against an episode of Channel 4’s teenage drama series, As If, for promoting Pizza Hut within its storyline.The episode featured a character getting a job at Pizza Hut and appearing on numerous occasions throughout the programme wearing a uniform, driving a moped and carrying pizza boxes all heavily branded with… Continue reading ITC Raps Channel 4’s As If Over Product Placement

Emap Advertising has appointed Bruce Daisley as national brand sales director, with responsibility for the recently created One Nation sales team.One Nation was set up last month to sell Emap’s youth radio brands nationally for the first time. The new team will offer advertisers tailored packages comprising the audiences of Kiss, Smash Hits and Kerrang!… Continue reading Daisley Moves Up The Chain To Head Emap’s One Nation

Click-through and open rates for email marketing campaigns have remained consistent, despite continued concerns over high levels of spam jeopardising the validity of the medium, according to the latest ad serving trend report from digital solutions company, DoubleClick.According to the Q1 2003 survey, average click-through rates for email marketing campaigns increased to 11.3% in the… Continue reading Survey Shows Stability Of Email Marketing

AOL has teamed up with Channel 4 to provide its users access to live feeds from the Big Brother house, in an attempt to increase the popularity of its broadband product.The internet service provider is offering its members round the clock video and audio streams, on-demand diary room footage and the latest news from the… Continue reading AOL Uses Big Brother To Boost Broadband

The Direct Marketing Association (DMA) has launched a revised Code of Practice to reflect the growth of new marketing channels such as email, SMS and interactive TV.The expanded code comes into force in September and is designed to reflect new developments such as the Data Protection Act 1998 and the Distance Selling Regulations 2000, which… Continue reading DMA Launches Revised Code Of Practice For Marketers

Almost 5 million viewers tuned into Channel 4 on Friday for the first of this year’s Big Brother evictions.Audiences for the programme, which saw twenty year-old nursery assistant Anouska become the first to get voted off the reality TV gameshow, averaged 4.9 million between 10pm and 10.30pm, securing an impressive 24.3% share of viewing for… Continue reading Big Brother Eviction Draws Almost 5 Million Viewers

Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.The on-air promotion… Continue reading New Britvic Campaign Puts The Fizz In Nickelodeon