Popworld magazine has appointed wireless marketing company Flytxt to launch an SMS service for its readers.The first issue of the magazine will be supported by an SMS advertising campaign and text messages will be used to build interactivity into the Popworld brand, which also includes an online presence and a Channel 4 television show.Flytxt is… Continue reading Popworld Appoints Flytxt For SMS Marketing Drive
Virgin Mobile has unveiled a £100,000 youth marketing campaign to launch its new low cost phone tariff across a range of advertising platforms in the UK.The ‘PPPosse’ campaign targets 16 to 24 year-old urban music lovers and aims to create Britain’s biggest “text posse” by luring consumers with lower rates.Virgin has hired UK garage band,… Continue reading Virgin Launches Youth Marketing Campaign For New Tariff
At a time of uncertainty in the general retail sector, online shopping sales rose by almost a half in the US last year and internet buying is becoming an increasingly profitable activity, according to a new report from Shop.org and Forrester Research.Also On MediaTel Insight Today…Cordiant Gets Breathing Space From CreditorsAfter the upheavals of recent… Continue reading MediaTel Insight: US Online Retail Revenues Near $100bn
Beleaguered advertising group Cordiant was once again in focus, up 12.90% yesterday, following reports it is looking to extend its deal with French media giant Publicis, beyond the joint ownership of media buying company Zenith Optimedia.Elsewhere, United Business Media rose 12.29% after a positive AGM and some encouraging comments from brokers.Broader market sentiment was cheered… Continue reading Sharewatch: Cordiant Rises On Acquisition Speculation
The widely anticipated consolidation of the commercial radio industry suffered a set-back this morning, with confirmation that the Competition Commission has blocked GWR’s bid to buy Chrysalis Radio’s Galaxy 101 and merge it with Vibe FM. GWR, which jointly owns Vibe Radio Services with Scottish Radio Holdings, announced its intention to buy the Bristol-based dance… Continue reading Watchdog Blocks GWR-Backed Acquisition Of Galaxy 101
The Wireless Group has announced its intention to join the raft of other radio groups bidding for the new West Midlands FM licence and is proposing to launch newsTALK 105.2 FM, a new speech-based news station, on the frequency.The new 24-hour broad-based station will broadcast a range of regional news, sport and information, together with… Continue reading Wireless Group Bids To Bring NewsTALK To West Midlands
Regional newspaper publisher Johnston Press continues to perform competently and is on target to achieve year-end targets, according to analysts at Merrill Lynch. The ‘modest’ growth seen in the first quarter (see Johnston Press Remains ‘Acquisitive’ As Profits Rise) has been maintained throughout April and May. Advertising revenue is up 2% in 2003, in line… Continue reading Advertising Upturn Helps Johnston To Prosper
BBC Magazines has launched a new title called Top Gear Turbo, for children interested in cars.The 40-page magazine, produced in association with Scalextric, will cost £1.95 and will launch later this month to coincide with the half term holiday and the start of a new series of the Top Gear on BBC2.The one-off issue will… Continue reading BBC Launches Top Gear Magazine For Children
Online retailer Lastminute.com yesterday reported its second successive quarterly loss as the war in Iraq and the SARS virus impacted on the travel industry. Although higher than envisaged, the deficit of £4.2 million (before goodwill, exceptional items and taxation) represented an improvement on the same period last year when losses totalled £5.3 million. Total transaction… Continue reading Losses Fail To Dent Confidence At Lastminute
Beleaguered advertising group Cordiant was once again in focus, up 12.90% yesterday, following reports it is looking to extend its deal with French media giant Publicis, beyond the joint ownership of media buying company Zenith Optimedia.Elsewhere, United Business Media rose 12.29% after a positive AGM and some encouraging comments from brokers.Broader market sentiment was cheered… Continue reading Sharewatch: Cordiant Rises On Acquisition Speculation
