Big Brother returned to our screens with a bang on Friday as a peak audience of 7.4 million people tuned in to Channel 4 for the first instalment of this year’s reality TV extravaganza.Unofficial overnight figures from BARB show that the opening episode, which saw the twelve new housemates attempt to adapt to their new… Continue reading Big Brother Bounces Back With Record Audiences
Cordiant Communications opened strongly on the London Stock Exchange following reports that the ailing advertising group is on the verge of offloading two major assets in a bid to alleviate crippling debts.The Independent On Sunday claimed that Cordiant is completing the formalities pertaining to the sale of PR consultancy Financial Dynamics and Australian ad agency… Continue reading Cordiant Lifted By Disposal Speculation
The Independent Television Commission has upheld a series of complaints against a TV ad for the Sun, which featured a man inhaling helium from a party balloon.The watchdog received a total of 17 complaints about the ad, which was promoting the paper’s two for one ticket offer at Alton Towers.Complainants claimed that inhaling helium was… Continue reading ITC Raps The Sun For Irresponsible Advertising
Emap has appointed Rivals Digital Media to manage its online advertising activity across sites such as FHM and New Woman.The deal will see the independent digital publisher manage campaign implementation, day to day delivery, account management and analysis for Emap’s entire online portfolio. It will also work alongside Emap’s sales team to identify new strategies… Continue reading Emap Appoints Rivals Digital Media To Manage Ad Traffic
Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year.Also On MediaTel Insight Today…Heat Boosts EMAP Consumer Ad Revenues, Says LehmanConsumer publishing ad revenues are expected to rise by 5.8% at EMAP,… Continue reading MediaTel Insight: Ad Forecasts From Merrill Lynch
ITV partners Carlton and Granada were seen in focus, up 13.27% and 9.36% respectively in the wake of this weeks’ well received results. The groups were further lifted by positive comments from Deutsche Bank which anticipates that the proposed merger will be completed successfully and raised revenue estimates accordingly. However, other analysts claim the two… Continue reading Sharewatch: ITV Partners Rise After Positive Comments
Emap Advertising has poached Gary Dawson from the BBC to head up its classified sales division.Dawson, who has over 14 years experience in classified advertising, will replace Charlotte Hunt who resigned earlier this month. He will report to Emap’s head of youth Rory Brett, who commented: “Classified advertising is an important part of our business… Continue reading Emap Appoints Dawson To Boost Classified Offering
Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign
Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media
The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel.The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband.“It took two years to reach one million connections, but only… Continue reading UK Broadband Reaches Two Million Homes
