Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing year on year growth of 3.1%. The cuts are the result of the war in Iraq but 2004 expenditure is predicted to be up 5.0%.Also On MediaTel… Continue reading MediaTel Insight: Myers Trims 2003 US Ad Forecasts
Week on week analysis of the media market reveals that Cordiant Communications suffered the sector’s most significant decline. The stock fell 34.12% week on week, following the loss of blue chip client Allied Domecq (see Cordiant Bounces Back As Short-Term Funding Is Agreed).Elsewhere, the radio sector was seen in focus after the publication of the… Continue reading Sharewatch: Cordiant Falls Following Loss Of Key Client
Cordiant Communications this morning said that it is still in negotiations to reach a plan that will secure its future, following the devastating news of a key account loss a couple of weeks ago. Drinks group, Allied Domecq, announced that it intends to terminate the contract with Cordiant as of October this year; the advertising… Continue reading Cordiant Looks For Survival Plan
GWR’s sales house Opus has secured Nescafé as the first ever sponsor of The Mix Network’s breakfast show, The Morning Crew, in a deal worth around £1.5 million.The year-long sponsorship begins later this month and will run across The Mix Network’s 31 stations, promoting Nescafé Original as the first drink of the day. The advertising… Continue reading Opus Puts Nescafé In The Mix With Breakfast Sponsorship
ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Ad Revenue To Drop 2% In 2003, Says Broker
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned.In his toughest ever criticism of the proposed legislation, Puttnam is believed to have ordered the Government to… Continue reading Puttnam Threatens To Quash Communications Bill
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned. In his toughest criticism yet of the proposed legislation, Puttnam is believed to have demanded that the… Continue reading Puttnam Threatens To Quash Communications Bill
The BBC has announced plans to strengthen its commercial operations with the launch of a new venture capital unit, called BBC Vecta.In a move likely to anger the Corporation’s commercial rivals, the new division will develop and market products from the BBC’s research and development team for the global media and entertainment markets. The Corporation… Continue reading BBC Strengthens Commercial Unit With Venture Capital Arm
Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing 3.1% growth. New figures in the Jack Myers Report put 2004 expenditure up 5.0% at $171.9 billion; the previous forecast was for growth of 4.6%. The cuts… Continue reading Myers Trims 2003 US Ad Forecasts And Raises 2004
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report… Continue reading Trinity Mirror Continues Management Shake-Up
