GWR’s sales house Opus has secured Nescafé as the first ever sponsor of The Mix Network’s breakfast show, The Morning Crew, in a deal worth around £1.5 million.The year-long sponsorship begins later this month and will run across The Mix Network’s 31 stations, promoting Nescafé Original as the first drink of the day. The advertising… Continue reading Opus Puts Nescafé In The Mix With Breakfast Sponsorship
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned.In his toughest ever criticism of the proposed legislation, Puttnam is believed to have ordered the Government to… Continue reading Puttnam Threatens To Quash Communications Bill
The BBC has announced plans to strengthen its commercial operations with the launch of a new venture capital unit, called BBC Vecta.In a move likely to anger the Corporation’s commercial rivals, the new division will develop and market products from the BBC’s research and development team for the global media and entertainment markets. The Corporation… Continue reading BBC Strengthens Commercial Unit With Venture Capital Arm
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report… Continue reading Trinity Mirror Continues Management Shake-Up
Cordiant Communications this morning said that it is still in negotiations to reach a plan that will secure its future, following the devastating news of a key account loss a couple of weeks ago. Drinks group, Allied Domecq, announced that it intends to terminate the contract with Cordiant as of October this year; the advertising… Continue reading Cordiant Looks For Survival Plan
The J-ET electronic trading system for commercial radio campaigns is already helping to revolutionise the planning, buying and selling of air-time, according to an online survey of users at key agencies and sales points.The J-ET system, which now manages booking and accountability for over 75% of all national radio advertising spend, launched in October last… Continue reading J-ET Trading System Boosted By Survey Results
ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Ad Revenue To Drop 2% In 2003, Says Broker
Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping month… Continue reading ABC National Newspaper Round-Up – April 2003
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned. In his toughest criticism yet of the proposed legislation, Puttnam is believed to have demanded that the… Continue reading Puttnam Threatens To Quash Communications Bill
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
