Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.The on-air promotion… Continue reading New Britvic Campaign Puts The Fizz In Nickelodeon
WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports.Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn. The company has debts estimated at more than £200 million… Continue reading Sorrell Indicates Interest In Cordiant
Daily Mail & General Trust was seen in focus yesterday, with shares rising 0.17% after beating expectations with a 19% rise in interim profits. However, the group, which publishes the national Daily Mail and Evening Standard in London, dampened hopes of an advertising recovery (see Advertising Revenue Remains Virtually Flat At DMGT).Maiden was also in… Continue reading Sharewatch: DMGT Boosted Following Positive Results
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European surfers… Continue reading Broadband Boosts Internet Usage Across Europe
Sky viewers with older satellite systems may lose BBC digital channels after the Corporation moved its satellite signal last week as part of an £85 million cost cutting initiative.A number of satellite viewers, believed to be around 1,500, have lost reception to the BBC’s digital channels following the switch from Astra 2A to the to… Continue reading Sky Viewers May Loose BBC Channels After Satellite Switch
UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA).Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the Advertising… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
BBC Magazines has poached Sarah Shelton from Hachette Filipacchi to become its first ever classified ad director.Shelton will head up a 24-strong classified department working across the company’s ten monthly titles for adults, which include Radio Times, Eve and BBC Good Food.Her appointment completes the classified team and represents the culmination of recent moves to… Continue reading BBC Magazines Appoints First Ever Classified Ad Director
Tobacco companies are avoiding extensive bans on sponsorship and advertising by using film and fashion to promote their products, according to claims made by the European Commission.Despite Europe-wide laws to prevent tobacco advertising on TV and plans to ban it in print media, radio and on the internet, there is currently no legislation covering the… Continue reading Tobacco Firms Use Film And Fashion To Side-Step Ad Ban
National sports radio station talkSPORT has secured the deal to promote Nivea For Men’s aftershave balm in the run up to Father’s Day on 15 June.The ‘Balm or Balmy’ campaign will run on the station’s No Nonsense Sports Breakfast Show and will see presenters, Mike Parry and Alan Brazil, ask listeners if they can guess… Continue reading TalkSPORT Targets Dads With Smooth Nivea Promotion
Chrysalis radio has announced a number of key appointments in the North West, the first of which will see Mike Williams become chairman of Manchester’s Galaxy 102.Williams began his career at major London agencies over thirty years ago, before moving to Manchester in 1978 to establish the first media agency outside of the capital, which… Continue reading Key Appointments At Chrysalis Radio North West
