Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
Mobile internet services attracted 560 million page impressions during March, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators. The figure represents an increase of 16% on February’s total and marks the first time that the monthly number of page impressions has surpassed the half a… Continue reading WAP Usage Figures Peak At Half A Billion During March
The Daily Telegraph has secured the French tourist board, Maison de la France, as the sponsor of a special travel supplement to be published later this month.The one off 24-page tabloid-style supplement will focus on holiday resorts, activities for children and places of cultural interest. It will also include promotions and features covering specific regions… Continue reading Telegraph Secures French Sponsor For Travel Supplement
Advertising group Cordiant Communications was the media sector’s big mover last week, after the loss of blue chip client Allied Domecq plunged the stock into turmoil, causing it to fall 49.9% week on week (see Cordiant Bounces Back As Short-Term Funding Is Agreed).According to a report in The Business, analysts believe that Publicis could buy… Continue reading Sharewatch: Cordiant Falls Despite Take-Over Rumours
The BBC is readying itself for a backlash from commercial broadcasters, after revealing it is to produce a second series of the reality TV show, Fame Academy.Announcing the new series, the Corporation was keen to emphasise the ‘public service’ and charitable nature of the show, after the previous series raised £1 million for good causes.… Continue reading BBC Faces Commercial Wrath With More Fame Academy
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic claiming that a ‘cultural Jurassic Park’ is in the making. Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive… Continue reading Communications Bill May Create Cultural Dinosaur Park
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time. The latest Simultaneous Media Survey (SIMM) carried out by BIGresearch, shows that over 68% of respondents say they regularly or… Continue reading Simultaneous Media Usage Becoming The Norm
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
Germany has consolidated its position as Europe’s leading internet market (see Germany Is Top European Internet Market) and around a quarter of the country’s users now access the web via cable or DSL broadband. The number of DSL users in Germany had increased to 6.53 million by the end of the first quarter, according to… Continue reading German Surfers Ride The Broadband Wave
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic warning that a ‘cultural Jurassic Park’ is in the making.Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive towards… Continue reading Communications Bill May Create ‘Cultural Jurassic Park’
