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Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned. In his toughest criticism yet of the proposed legislation, Puttnam is believed to have demanded that the… Continue reading Puttnam Threatens To Quash Communications Bill

Week on week analysis of the media market reveals that Cordiant Communications suffered the sector’s most significant decline. The stock fell 34.12% week on week, following the loss of blue chip client Allied Domecq (see Cordiant Bounces Back As Short-Term Funding Is Agreed).Elsewhere, the radio sector was seen in focus after the publication of the… Continue reading Sharewatch: Cordiant Falls Following Loss Of Key Client

GWR’s sales house Opus has secured Nescafé as the first ever sponsor of The Mix Network’s breakfast show, The Morning Crew, in a deal worth around £1.5 million.The year-long sponsorship begins later this month and will run across The Mix Network’s 31 stations, promoting Nescafé Original as the first drink of the day. The advertising… Continue reading Opus Puts Nescafé In The Mix With Breakfast Sponsorship

Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned.In his toughest ever criticism of the proposed legislation, Puttnam is believed to have ordered the Government to… Continue reading Puttnam Threatens To Quash Communications Bill

The BBC has announced plans to strengthen its commercial operations with the launch of a new venture capital unit, called BBC Vecta.In a move likely to anger the Corporation’s commercial rivals, the new division will develop and market products from the BBC’s research and development team for the global media and entertainment markets. The Corporation… Continue reading BBC Strengthens Commercial Unit With Venture Capital Arm

Maiden Outdoor has launched an audience measurement system for poster panels at major supermarkets, in a move that will bring a new level of accountability to the sector.The cover and frequency system, which Maiden has taken two years to develop, is intended to provide media planners with a currency for defining audiences in a sector… Continue reading Maiden Unveils Media Measurement Tool For Supermarkets

The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves

Trinity Mirror has unveiled the results of what it claims is the largest ever readership survey to be undertaken by the regional press.The research, involving 34,000 interviews, has establsihed that local titles are percieved to be the most trustworthy media by readers. Respondents were also found to use advertising in local newspapers to help with… Continue reading Trinity Mirror Unveils Largest Ever Regional Press Survey

Interpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of the year as it sought to reorganise and retain business after disappointing results in 2002. The company posted a net loss of $8.6 million in Q1, higher than analysts had expected. This compares with a profit of $59.8… Continue reading Interpublic Not Out Of The Woods After Q1 Loss

IPC’s weekly women’s gossip title, Chat, has secured a deal with Kwik Save to offer readers the opportunity to sample the supermarket’s new ready meals.The sampling activity will see May’s issue of the magazine feature a special coupon, which can be redeemed for a free ready meal. The supermarket will also sponsor a word search… Continue reading Chat Magazine Secures Kwik Save For Sampling Promotion