Text messaging reached an all time high in March with an average of 56 million SMS messages sent each day during the month, according to the latest figures from the Mobile Data Association (MDA).The total number of person to person text messages sent across the four UK GSM networks in March 2003 totalled 1.72 billion,… Continue reading Text Messaging Hits All Time High In March
Vivendi Universal, the indebted media giant, has confirmed that it is to sell its US entertainment assets in a bid to achieve financial stability. The French-based corporation posted losses of €23.3 billion in 2002 (see Vivendi Left Reeling By Staggering Losses), paying the penalty for the costly acquisition policy pursued by former chief executive, Jean… Continue reading Party Is Over For Vivendi
High Definition Television (HDTV) is now firmly established in the mindset of US consumers although questions remain over the extent to which viewers will be willing to pay for enhanced programming. This is the inference to be drawn from a new survey by Dove Consulting. The research found that 13% of US consumers now have… Continue reading HDTV Attracts Premium Viewers, Says Report
The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics.Also On MediaTel Insight Today…HDTV Attracts Premium Viewers, Says ReportHDTV is firmly established in the mindset of US consumers although questions remain over the extent to which viewers… Continue reading MediaTel Insight: Internet Usage Up 16% In 2002
Carlton and Granada were seen in focus ahead of today’s announcement from the Competition Commission that it has sent a letter to the two groups detailing its concerns over the proposed merger. The stocks were seen up 1.92% and 0.73% respectively.According to a note from Morgan Stanley, issued today, a number of key industry players… Continue reading Sharewatch: ITV Partners Waver On Competition Concerns
The majority of marketing directors are reducing spend on television and cinema advertising in favour of direct marketing, according to new research from market information provider Key Note.The study shows that the increasing popularity of direct mail, web activity, telemarketing and interactive television have helped the direct marketing industry to grow by 14.2% since 2000… Continue reading Marketers Reduce TV Spend In Favour Of Direct Marketing
The BBC is seeking to silence claims from its commercial critics that it is not distinctive enough by pledging to show “more high impact, memorable programming” over the next year.The Corporation’s latest annual programme policy report states that BBC2, which has become virtually synonymous with lifestyle shows such as Home Front and What Not To… Continue reading BBC Moves To Silence Critics With New Programme Policy
Cordiant Communications, the troubled UK advertising firm, said this morning that it has received “very preliminary approaches” from unidentified companies interested in buying it out. It emerged on Monday that Cordiant had lost the Allied Domecq account, one of the mainstays of its business (see Cordiant Shares Nose-Dive As Major Client Walks). The company’s share… Continue reading Potential Buyers Circle Crisis-Ridden Cordiant
Almost 11 million people tuned in to ITV1 last night for the first episode of the new series of I’m A Celebrity Get Me Out Of Here, suggesting that reality TV is still a sure-fire ratings winner.According to unofficial overnight figures from BARB, the show gained an average audience of 10 million viewers between 9pm… Continue reading I’m A Celebrity Proves A Ratings Winner For ITV1
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history. The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year… Continue reading Channel 4 Returns To Profit After Heavy Losses
