More Industry News articles

The introduction of more secure payment options could act as a spur for the online content market, according to a new study carried out by PaymentOne. Sales of online content virtually doubled in the US last year and the sector as a whole was worth $1.3 billion (see Online Content Sales Surge In 2002). However,… Continue reading Online Content Providers Must Pioneer New Payment Methods, Says Report

Chrysalis Radio chairman, Chris Wright, has vowed to play a ‘leading role’ in the formation of the UK radio landscape that will emerge after the new Communications Bill proposals come into force later this year.Also On MediaTel Insight Today…Online Content Providers Must Pioneer New Payment Methods, Says ReportThe introduction of more secure payment options could… Continue reading MediaTel Insight: Chrysalis Looks To Consolidation

Hutchison 3G, Europe’s first third-generation operator has sold 20,000 handsets in the UK since its launch earlier this year (see Hutchison Brings 3G To The UK). Despite a high profile advertising campaign for its ‘3’ service, Hutchison is signing up new customers at a rate of just 200 a day, according to the Financial Times.… Continue reading 3G Makes A Slow Start In The UK

Chrysalis Radio chairman, Chris Wright, has vowed to play a ‘leading role’ in the formation of the UK radio landscape that will emerge after the new Communications Bill proposals comes into force later this year. Wright, whose group owns the Galaxy and Heart networks, sees many exciting opportunities in the Communications Bill, which intends to… Continue reading INSIGHTanalysis: Chrysalis Looks To Lead In Consolidating Radio Landscape

IPC has secured Surf to sponsor a range of competitions and features in its weekly gossip magazine, Chat.The campaign will centre around a competition inviting Chat readers to participate in a test panel to verify the fact that Surf “removes 99% of all household stains”. The panel will use the washing powder for a week… Continue reading Chat Secures Surf For Advertorial Campaign

The ASA has dismissed complaints made by Transport for London against a series of ads for Easyjet, which appeared to ridicule the congestion charge and the Mayor of London, Ken Livingstone.Each of the ads, which launched to coincide with the introduction of the scheme in London, featured the official congestion charge logo and stated: “C… Continue reading Easyjet Escapes Censure Over Congestion Charge Ads

Carlton and Granada remained in focus on Tuesday as investors considered reports that Carlton chairman, Michael Green, has threatened to call off the proposed merger if the two groups are forced to sell their advertising sales houses (see Carlton Boss Threatens To Halt Planned ITV Merger). Carlton saw its stock remain stable at 104p, while… Continue reading Sharewatch: ITV Partners In Focus On Merger Speculation

With research revealing that a significant number of the UK’s leading brands are less trusted than in previous years, Media Planning Group’s Denise Turner asks whether the growth of advertising and marketing is to blame for creating a nation of cynics…In last week’s Marketing magazine a summary of the Reader’s Digest annual survey of Britain’s… Continue reading NewsLine Column: A Nation Of Cynics?

The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch

Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In