IPC has secured Surf to sponsor a range of competitions and features in its weekly gossip magazine, Chat.The campaign will centre around a competition inviting Chat readers to participate in a test panel to verify the fact that Surf “removes 99% of all household stains”. The panel will use the washing powder for a week… Continue reading Chat Secures Surf For Advertorial Campaign
Hutchison 3G, Europe’s first third-generation operator has sold 20,000 handsets in the UK since its launch earlier this year (see Hutchison Brings 3G To The UK). Despite a high profile advertising campaign for its ‘3’ service, Hutchison is signing up new customers at a rate of just 200 a day, according to the Financial Times.… Continue reading 3G Makes A Slow Start In The UK
The ASA has dismissed complaints made by Transport for London against a series of ads for Easyjet, which appeared to ridicule the congestion charge and the Mayor of London, Ken Livingstone.Each of the ads, which launched to coincide with the introduction of the scheme in London, featured the official congestion charge logo and stated: “C… Continue reading Easyjet Escapes Censure Over Congestion Charge Ads
Carlton and Granada remained in focus on Tuesday as investors considered reports that Carlton chairman, Michael Green, has threatened to call off the proposed merger if the two groups are forced to sell their advertising sales houses (see Carlton Boss Threatens To Halt Planned ITV Merger). Carlton saw its stock remain stable at 104p, while… Continue reading Sharewatch: ITV Partners In Focus On Merger Speculation
With research revealing that a significant number of the UK’s leading brands are less trusted than in previous years, Media Planning Group’s Denise Turner asks whether the growth of advertising and marketing is to blame for creating a nation of cynics…In last week’s Marketing magazine a summary of the Reader’s Digest annual survey of Britain’s… Continue reading NewsLine Column: A Nation Of Cynics?
The Incorporated Society Of British Advertisers has strongly condemned a Government proposal calling for the complete ban of food and drink advertising during pre-school children’s TV programmes and related scheduling.The industry body claims the existing rules governing advertising to children are stringent enough and argues that the loss of revenue caused by such a ban… Continue reading ISBA Condemns Calls To Restrict Pre-School TV Advertising
Analysts at Morgan Stanley predict that BSkyB will report 153,000 new subscribers to its digital satellite service when it posts third quarter financial results later this month.This figure is at the top end of expectations, with Lehman Brothers expecting 145,000 additions and Merrill Lynch looking at 137,000.Morgan Stanley says that Sky faced limited competition during… Continue reading Morgan Stanley Expects 153k New Sky Subs In Q3
Capital Radio is launching a digital tracking system to measure on-air credits, in a move intended to improve the accountability of radio sponsorship and promotions.The new system, which has been developed in conjunction with Autonomy Corporation, monitors every second of a station’s output and uses voice recognition technology to hear and record any pre-determined brand… Continue reading Capital Radio Launches Sponsorship Tracking System
The latest internet population estimates for over sixty countries appear below. They were compiled by CyberAtlas from a variety of available sources. Nielsen//NetRatings calculated that there were 580 million internet users in major markets at the end of 2002 (see Internet Usage Still Growing Worldwide) although growth is stagnating in the most developed countries. Unless… Continue reading Global Country By Country Internet Usage Figures
It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses. According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
