The Observer has teamed up with Oddbins to launch an exclusive deal to advertise its Food Monthly magazine on wine wraps in off-licences across the country.The ground breaking deal, will make the Observer the first brand to appear on wine wraps in Oddbins, although it is understood that other advertisers are considering using the medium.According… Continue reading Food Monthly Hits The Bottle In Oddbins Stores
Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market.The data suggests that the online industry is well on track to reach its target of almost doubling its adspend to reach 2%… Continue reading Feature: Internet Advertising Flexes Its Muscles
Carlton Communications has this morning unveiled first half financial results that beat market expectations, pushing shares in the group up by 7.2% to 119p by 10:00am this morning.Earnings before interest and tax were up from £11.3 million in H1 2002 to £32.0 million this time. The group moved into a pre-tax profit of £37.0 million,… Continue reading Carlton Results Push Shares Up As Profits Return
The Department of Trade & Industry has announced that the bid by regional publisher Newsquest for 45 titles currently owned by Independent News & Media has been referred to the Competition Commission.It was revealed two months ago that IN&M was selling its UK regional newspaper business in a deal worth £60 million. The company intends… Continue reading Watchdog To Investigate Latest Newsquest Deal
Capital 95.8 FM has secured a year-long sponsorship deal with British Airways, which will see the creation of commercial radio’s first ‘advertrail’.The £2 million campaign, which begins in June, will see British Airways become the first sponsor of the weather bulletins on the station’s recently relaunched Breakfast Zone with Chris Tarrant.A special ‘Something For The… Continue reading Capital Takes Off With British Airways ‘Advertrail’ Campaign
Direct mail continues to prove its worth to advertisers in the difficult economic climate, with expenditure increasing by 4.5% year on year during the first quarter of 2003 to more than £658 million.The latest official figures from the Direct Mail Information Service (DMIS) also show that the volume of direct mail rose by 4.2% during… Continue reading Direct Mail Gets Off To A Flying Start In 2003
The Telegraph Group has joined forces with leading broadsheet newspaper publishers across Europe to create a pan-European ad package for high level executive recruitment.The innovative arrangement, which is the first of its kind for the Telegraph, will see the paper team up with Le Figaro newspaper in France and Frakfurter Allegermaine in Germany to provide… Continue reading Telegraph Creates Cross-European Ad Package
The Radio Authority has urged the new super-regulator, Ofcom, to carry on its model of regulation when it assumes its full responsibilities at the end of the year.In its final Annual Report before being phased out by the new catch-all regulator, the current radio watchdog emphasised that its ability to oversee “fifty thousand programme hours”… Continue reading Radio Authority Calls For Ofcom To Carry On Legacy
Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys.Also On MediaTel Insight Today…Merrill Lynch Cuts ITV 2003 Airtime Revenue ForecastsAnalysts at Merrill Lynch have downgraded… Continue reading MediaTel Insight: Mobile Messaging To Bring In The Lucre
Over a third of US households will have at least one online game player by the end of 2003, according to a new study by Ipsos-Insight. The report, commissioned by the Interactive Digital Software Association (IDSA), estimates that the proportion of online gamers will reach 37% this year, up from 18% in 1999 and 31%… Continue reading Online Gaming Wins New Players
