Interactive TV consultancy, Zip Television, has launched a new brand tracking system to measure the effectiveness of TV advertising on real sales.Working in association with dunnhumby, which manages the Tesco Clubcard database, the company claims to be able to link interactive advertising directly linked to sales by comparing and analysing data gathered throughout the campaign.The… Continue reading Technology Brings Accountability To Interactive Ads
Interpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of the year as it sought to reorganise and retain business after disappointing results in 2002. The company posted a net loss of $8.6 million in Q1, higher than analysts had expected. This compares with a profit of $59.8… Continue reading Interpublic Not Out Of The Woods After Q1 Loss
Audi is launching Britain’s biggest outdoor advertising campaign across 140 different locations to promote its new A8 luxury saloon.The campaign includes advertising wraps on 80 landmark buildings, as well as extensive television, national press and cinema activity. A range of 96-sheet poster sites across the UK will also be used to support the main campaign.The… Continue reading Audi Launches Biggest Ever Outdoor Ad Campaign
The broadband revolution is gathering pace in the United States with new figures showing that around 19 million homes had a high-speed internet connection by the end of March. According to Gartner Dataquest, approximately 18% of US households now have cable or DSL broadband access. The research company puts the growth rate at about 9%… Continue reading Broadband Goes Mainstream In The US
Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
More than one in five internet users regularly download music from the web, according to a new study from Nielsen//NetRatings. The report found that 31 million internet users, some 22% of the active internet population aged 18 and over had downloaded music in the past 30 days. This is a potentially lucrative audience given that… Continue reading Music Downloading Proving Increasingly Popular
Three-quarters of UK mobile users are excited by the potential of multimedia messaging services, according to a new survey from Nokia.The study, conducted in co-operation with the HPI Research Group, sought to evaluate people’s perceptions of MMS in six prominent markets, namely the UK, Japan, the US, Germany, Singapore and Finland.MMS services are already well… Continue reading MMS To Spur Mobile Services Market, Says Report
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves
Year on year analysis of listening for national radio stations during the first quarter of 2003 reveals a rather disappointing period for Virgin Radio AM. Despite launching a £3 million advertising campaign to promote changes to its DJ line-up and music policy (see Virgin Radio Invests £3m In Biggest Ever Ad Campaign), the station saw… Continue reading RAJAR Results Q1 2003 – Virgin Radio AM Continues To Slide
colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons
