Audi is launching Britain’s biggest outdoor advertising campaign across 140 different locations to promote its new A8 luxury saloon.The campaign includes advertising wraps on 80 landmark buildings, as well as extensive television, national press and cinema activity. A range of 96-sheet poster sites across the UK will also be used to support the main campaign.The… Continue reading Audi Launches Biggest Ever Outdoor Ad Campaign
Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
The broadband revolution is gathering pace in the United States with new figures showing that around 19 million homes had a high-speed internet connection by the end of March. According to Gartner Dataquest, approximately 18% of US households now have cable or DSL broadband access. The research company puts the growth rate at about 9%… Continue reading Broadband Goes Mainstream In The US
Three-quarters of UK mobile users are excited by the potential of multimedia messaging services, according to a new survey from Nokia.The study, conducted in co-operation with the HPI Research Group, sought to evaluate people’s perceptions of MMS in six prominent markets, namely the UK, Japan, the US, Germany, Singapore and Finland.MMS services are already well… Continue reading MMS To Spur Mobile Services Market, Says Report
More than one in five internet users regularly download music from the web, according to a new study from Nielsen//NetRatings. The report found that 31 million internet users, some 22% of the active internet population aged 18 and over had downloaded music in the past 30 days. This is a potentially lucrative audience given that… Continue reading Music Downloading Proving Increasingly Popular
Maiden Outdoor has launched an audience measurement system for poster panels at major supermarkets, in a move that will bring a new level of accountability to the sector.The cover and frequency system, which Maiden has taken two years to develop, is intended to provide media planners with a currency for defining audiences in a sector… Continue reading Maiden Unveils Media Measurement Tool For Supermarkets
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves
Trinity Mirror has unveiled the results of what it claims is the largest ever readership survey to be undertaken by the regional press.The research, involving 34,000 interviews, has establsihed that local titles are percieved to be the most trustworthy media by readers. Respondents were also found to use advertising in local newspapers to help with… Continue reading Trinity Mirror Unveils Largest Ever Regional Press Survey
Analysis of the latest RAJAR listening figures for the first quarter of 2003 reveals a relatively lacklustre performance for All Commercial Radio, which saw its share of listening decline by 1% point period on period. Meanwhile, the corresponding increase achieved by All BBC helped its share of listening rise to 53.5% during the same period.All… Continue reading RAJAR Results Q1 2003 – National Commercial Radio Improves Reach
The Sunday Telegraph is to launch two special home supplements with the support of a major TV ad campaign later this month.The two A4 glossy Home Values supplements will appear inside the Sunday Telegraph magazine on Sunday 11 May and will contain tips and hints to help readers maximise the value of their property.The first… Continue reading Sunday Telegraph Launches Special Home Supplements
