More Industry News articles

Dennis Publishing’s flagship men’s lifestyle title Maxim has launched its first ever above-the-line marketing campaign in an attempt to increase circulation.The two-week campaign, which begins later this month, will incorporate a range of outdoor advertising as well as ambient, radio and viral email activity.The attention-grabbing creatives will feature a series of embarrassing scenarios that young… Continue reading Maxim Aims To Boost Circulation With Above-The-Line Push

The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares.Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding to… Continue reading Active Value Takes 25% Of Cordiant Shares

Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday

Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing.The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice Publishing… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good

Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history.Commenting on the increased investment, Mark Thompson, chief executive of Channel 4, said: “At a time when the advertising market remains uncertain, it is vitally important that we continue… Continue reading Channel 4 Boosts Programming Budget To Record High

US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.Also On MediaTel Insight Today…INSIGHTanalysis:… Continue reading MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%

Taxi passengers are to be targeted by a stream of adverts from video screens inserted into headrests, under a new system developed by Claremont Screen Media.The new advertising network has been successfully piloted in Glasgow and both advertisers and passengers have expressed high levels of satisfaction with the service.If further trials prove successful, Claremont plans… Continue reading Screen Advertising To Hit UK Taxis

US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York yesterday, the group upgraded its January prediction of 3.3% growth for the full-year. “The first quarter… Continue reading TNS/CMR Upgrades US 2003 Ad Growth To 4.3%

Mobile messaging stands at an industry crossroads and decisions and actions taken over the next twelve months will determine the direction and potential of the medium, according to a new report from Analysys. If the development of the mobile phone industry was chronicled, text messaging would be regarded as the surprise success story. It remains… Continue reading Mobile Operators Seek Road To Messaging Riches

BSkyB seems set to retain its dominance of televised football in the UK, despite the announcement last week that live Premiership rights are to be split into three packages when the current broadcasting contract expires next year. Rupert Murdoch has held a ten-year monopoly on live top-flight soccer, an arrangement which has benefited TV executives… Continue reading INSIGHTanalysis: BSkyB In The Box Seat In Premiership Rights Chase