Interactive Digital Sales (IDS) is increasing the size of its sales team and is dedicating more resources to interactive advertising, following the rapid growth in demand for interactive TV campaigns.The sales house, which represents the Flextech and UKTV channels, has appointed its commercial development manager, Mark Conolly, manager of interactivity, with responsibility for increasing revenue… Continue reading IDS Increases Focus On Interactive Advertising
Although traditional broadcasters with major sports rights will benefit most from new broadband revenue streams, a market will emerge for less popular or niche sports that are unable to gain television carriage, according to a new report from Screen Digest.Also On MediaTelINSIGHT Today…European Online Content Spend To Hit €3.2bn By 2007, Says JupiterAlmost a quarter… Continue reading MediaTel Insight: Broadband Sport Content To Generate $6.4bn By 2008
WPP was seen in focus on Thursday as investors considered the potential cost of the effects of the Sars virus on the global advertising market. The stock was seen down 1.05%.The fall came in spite of a series of unusually bullish comments from WPP chief executive, Sir Martin Sorrell, who said there were “significant” signs… Continue reading Sharewatch: WPP Falls On Sars Concerns
Chrysalis Group is set to sell its television division to a management buy-in group led by a trio of former ITV heads.The company today confirmed that a sale has been agreed in principle with debt and equity providers, although the exact terms have yet to be finalised.The management buy-in group is led by Steve Morrison,… Continue reading Chrysalis To Sell Television Group To Former ITV Heads
National commercial speech radio station TalkSPORT has secured computer games company, Codemasters, as the sponsor of its championship snooker coverage.The month-long deal, which encompasses the Regal Scottish Open and the Embassy World Championships, is designed to raise awareness of the latest sports simulation game from the computer games group.The sponsorship will include an on-air competition… Continue reading Sponsorship Deal Sends TalkSPORT Snooker Loopy
Channel 4 has announced plans to launch a new version of its digital entertainment channel, E4, as losses at its commercial division, 4 Ventures, more than halved.The new delayed broadcast channel, known as E4 +1, will launch across digital, satellite and cable platforms in July. It will carry an identical schedule to E4, but will… Continue reading Channel 4 Plans New Launch As 4 Ventures Cuts Losses
Multi-channel broadcasters are continuing to increase in popularity and have overtaken their main terrestrial rivals in the ratings, according to the latest unofficial viewing figures.The data shows that multi-channel television accounted for 26.1% of all viewing in the week ending Sunday 20 April, while BBC1 made up 23.9% and ITV1 accounted for 23.8%.The highest rated… Continue reading Multi-Channel TV Overtakes Terrestrial Rivals
Chrysalis Group is set to sell its television division to a management buy-in (MBI) group led by a trio of former ITV heads. Chrysalis today confirmed that a sale has been agreed in principle with debt and equity providers, although the exact terms have yet to be finalised. The MBI group is led by Steve… Continue reading Chrysalis To Sell Television Group To Former ITV Heads
Broadband revenues generated from sport-related content are set to increase from $344 million last year to $6.4 billion globally by 2008, according to a new forecast from Screen Digest. The Global Business of Sports Television report says that consumer use of broadband services to access data, play sports-related games or watch additional coverage of sport… Continue reading Broadband Sport Content To Generate $6.4bn By 2008
The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights
