Chrysalis Group’s pre-tax profits jumped to £9.0 million in the first half of the year, up from just £0.6 million in H1 2002, the company announced this morning. The figures were boosted significantly by the sale in September of Galaxy 101 to Vibe Radio Services for £12.5 million (see Chrysalis Takes GWR’s LNR And Sells… Continue reading Chrysalis Radio Outperforms Industry, As Group Profits Jump
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Mobile internet services attracted 560 million page impressions during March, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figure represents an increase of 16% on February’s total and marks the first time that the monthly number of page impressions has surpassed the half a billion… Continue reading WAP Usage Figures Peak At Half A Billion During March
It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses. According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
Two more events in the MediaTel Group Sports Quiz have put four entrants from Starcom Motive in the top 10 places on the leaderboard.We asked entrants to name the winner of the Rugby League Challenge Cup and the winner of the Embassy Snooker World Championships. Bradford Bulls overcame Leeds Rhinos for the Challenge Cup title,… Continue reading MediaTel Group Sports Quiz Update
Profits at Richard Desmond’s Northern & Shell increased by 25% in 2002, according to a report in Sunday’s Observer. The newspaper claims that accounts to be published this week will show that the media group produced operating profits of £60 million last year, up from £48 million in 2001. Turnover increased by almost 10%, from… Continue reading Desmond’s Empire Strikes Back With Profits Surge
It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses.According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the Competition… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
Ambient advertising in bars and clubs for UIP’s 8 Mile delivered spontaneous ad recall figures that were 63% higher than those for TV, press, cinema and outdoor activity alone, according to research from youth marketing agency 2cv.The study shows that a campaign which ran across Translucis’ Magnetic Network in 230 bars and clubs across the… Continue reading In-Bar Advertising Nets 63% Higher Recall
Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
The Daily Telegraph has secured the French tourist board, Maison de la France, as the sponsor of a special travel supplement to be published later this month.The one off 24-page tabloid-style supplement will focus on holiday resorts, activities for children and places of cultural interest. It will also include promotions and features covering specific regions… Continue reading Telegraph Secures French Sponsor For Travel Supplement
The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003
