Monday’s big market story was Cordiant Communications, which fell 64.55% after Allied Domecq, one of its largest clients, terminated its contract with the advertising group. This has thrown in to disarray an agreement the company had made with its lenders and analysts have warned that it may go into administration (see Cordiant Shares Nose-Dive As… Continue reading Sharewatch: Cordiant Plummets In Wake Of Client Loss
Online search engine Google has secured a multi-year agreement to provide search technology and sponsored links to Amazon.com.The deal, which begins this month, will allow Amazon users to access Google‘s search and sponsored links service via the online retailer’s website.Omid Kordestani, senior vice president of Google’s world-wide sales and field operations, commented: “Both Google and… Continue reading Google Secures Amazon For Search Targeted Marketing
In an economic downturn and an increasingly cluttered media world, reaching niche target groups via innovative media channels is more important than ever. Peter Miles, CEO of student union entertainment network, JVTV, argues that students are becoming one of the most attractive target groups and asks why so many “big ideas” aimed at this niche… Continue reading NewsLine Column: Making Student Media Work
Classic FM is to become the first UK radio station to advertise jobs for company executives, after securing a deal with recruitment company Executive Appointments.The cross-promotional agreement will enable Classic FM listeners to hear ads on the radio and then search for jobs on classicfm.com, through a link to exec-appointments.com. Job-seekers will also be able… Continue reading Classic FM To Run First Radio Recruitment Ads
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency.Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year. Allied… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Cinema admissions reached 10.4 million in March, a 27% year on year decrease on the same period in 2002, according to the latest figures from the Cinema Advertising Association (CAA).Admissions for the first quarter of 2003 reached 42 million, a 14% drop on the same period last year. However, the CAA still considers cinema admissions… Continue reading Cinema Admissions Weaken In March
US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency. Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year.… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels
Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor
