It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses.According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the Competition… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003
Ambient advertising in bars and clubs for UIP’s 8 Mile delivered spontaneous ad recall figures that were 63% higher than those for TV, press, cinema and outdoor activity alone, according to research from youth marketing agency 2cv.The study shows that a campaign which ran across Translucis’ Magnetic Network in 230 bars and clubs across the… Continue reading In-Bar Advertising Nets 63% Higher Recall
The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch
Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
IPC’s flagship women’s weekly Marie Claire is to feature four different celebrity covers, each representing a different charity, for its June issue of the magazine.Marie Claire, positioned as the thinking woman’s glossy, will donate 30p from each cover to one of four charities; Rape Crisis, Breast Cancer Care, NSPCC and UNICEF. Each cover will feature… Continue reading Marie Claire Promotes Four Covers In Charity Drive
Flytxt has secured Novartis Consumer Health for an innovative campaign to promote the launch of Aller-eze nasal spray and eye drops throughout the summer hay fever season.The SMS campaign, which coincides with with Allergy Week (12-18 May), will enable consumers to receive personalised, up to date, regular pollen count information through their mobile phones. Subscribers… Continue reading Flytxt Secures Novartis For Pollen Alert SMS Campaign
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time.Also On MediaTel Insight Today…German Surfers Ride The Broadband WaveGermany has consolidated its position as Europe’s leading internet market and around… Continue reading MediaTel Insight: Simultaneous Media Usage Increases
The BBC is readying itself for a backlash from commercial broadcasters, after revealing it is to produce a second series of the reality TV show, Fame Academy.Announcing the new series, the Corporation was keen to emphasise the ‘public service’ and charitable nature of the show, after the previous series raised £1 million for good causes.… Continue reading BBC Faces Commercial Wrath With More Fame Academy
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
