Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Around 84% of regional newspaper advertising revenues are derived… Continue reading MediaTel Insight: Conditions Poor For UK Regional Press
Telewest Broadband is launching the first TV ad campaign to promote its Blueyonder broadband internet service.The ads, which will run across Flextech channels including Bravo, Trouble and Challenge, are designed to appeal to dial-up internet subscribers that are considering upgrading to a broadband connection.Up until the end of last year broadband had been relatively slow… Continue reading Telewest Launches First Blueyonder TV Promotion
Granada Enterprises has secured V Energy Drink as the £1 million sponsor of the second series of I’m A Celebrity Get Me Out Of Here, which begins on ITV1 next week.The deal, which was negotiated by Media Insight, includes full broadcast sponsorship of the live series every evening on ITV1, plus extra uncut footage on… Continue reading Granada Brings Energy To I’m A Celebrity Reality Show
The Business has experienced a relatively stable circulation. According to the latest ABC results for the period ending March 2003, the paper experienced a 8% month on month increase in circulation to just under the key 100,000 mark. The FT also experienced a month on month increase in circulation, which was up 4.7%.
Emap is launching a dedicated sales team to sell its youth radio brands nationally for the first time.The new ‘One Nation’ team will offer advertisers a tailored package allowing them to target listeners of Emap’s 15-34 radio brands Kiss, Smash Hits and Kerrang!.The move follows the group’s decision to commission RAJAR to measure audiences for… Continue reading New Emap Team To Sell Youth Radio Brands Nationally
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’. Around 84% of regional newspaper advertising revenues are… Continue reading Conditions ‘Overwhelmingly Negative’ For UK Regional Press
Regional newspaper group Archant has reported profits up 5.8% as a result of improving advertising sales in 2002. The newspaper group, ranked seventh amongst UK regional publishers, said that operating profit reached £27.7 million last year. This was based on turnover of £146.2 million, up 1.2% on 2001. Archant’s chief executive John Fry commented: “During… Continue reading Archant Sees Profits Rise In 2002
Emap is launching what it claims to be the UK’s biggest ever DAB digital radio give away to promote its Magic Network of stations in the North.The £50,000 promotion will see each of the eight Magic stations give away an Evoke DAB receiver every week for a year, in an attempt to increase uptake of… Continue reading Emap Launches Magic Digital Radio Promotion
Still reeling from discouraging preliminary results and a shareholder revolt at its AGM last week, Reuters yesterday announced a 13% fall in group earnings for the first three months of 2003. The news and information provider said that underlying revenues totalled £798 million in the first quarter, down from £912 million in the same period… Continue reading Reuters Revenues Hit By Slump In Online Broking
Trinity Mirror has axed Alisdair Luxmoore, its marketing director of national newspapers, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror.Luxmoore’s contract has been terminated as of the end of April, but he left the newspaper group’s offices yesterday, making him the latest casualty of chief executive, Sly… Continue reading Trinity Mirror Axes Senior Marketing Director
