Carlton and Granada were seen in focus ahead of today’s announcement from the Competition Commission that it has sent a letter to the two groups detailing its concerns over the proposed merger. The stocks were seen up 1.92% and 0.73% respectively.According to a note from Morgan Stanley, issued today, a number of key industry players… Continue reading Sharewatch: ITV Partners Waver On Competition Concerns
The majority of marketing directors are reducing spend on television and cinema advertising in favour of direct marketing, according to new research from market information provider Key Note.The study shows that the increasing popularity of direct mail, web activity, telemarketing and interactive television have helped the direct marketing industry to grow by 14.2% since 2000… Continue reading Marketers Reduce TV Spend In Favour Of Direct Marketing
Viacom Outdoor has secured Carling as the first sponsor of an innovative new advertising platform that will see branded buskers perform across the London Underground Tube network (see Viacom Outdoor Plans Sponsored Buskers).The £600,000 deal will see the drinks brand sponsor several hundred musicians at Tube stations across London, including Oxford Circus, Charing Cross and… Continue reading Viacom Outdoor Secures Carling For Busking Sponsorship
Trinity Mirror is continuing the shake-up of its national newspaper division with the appointment of ex-management consultant, Humphrey Cobbold, to the newly created post of director of strategic development.Cobbold, who previously worked for US management consultancy McKinsey & Co, will take up the position in June and will focus on the strategic development of the… Continue reading Mirror Appoints Director Of Strategic Development
The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics. The latest Expenditure and Food Survey found that the number of online homes remained constant at more than 11 million in the final three months of the… Continue reading Internet Usage Up 16% In 2002, Says ONS
Capital Radio has appointed Linda Grant to the position of commercial managing director, with responsibility for running the group’s national ad sales business.Grant, who joined the company last year as commercial marketing director, will oversee all areas of the national sales business across the Capital FM Network, Capital Gold Network, Century FM Network and Xfm.Her… Continue reading Capital Appoints Grant To Head National Ad Sales
Hachette Filipacchi is to promote Carlton Cards with six month ad campaign running across its Sugar and TV Hits! titles.The campaign, which aims to raise awareness of Carlton’s Bubblegum range of cards, will incorporate long-term sponsorship, advertorials and sampling opportunities. The promotional activity will begin in June and will run through until November in both… Continue reading Hachette Secures Carlton Cards For Teen Promotion
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history.The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year on… Continue reading Channel 4 Returns To Profit After Heavy Losses
The number of American homes with the capability to receive interactive television commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.Also On… Continue reading MediaTel Insight: US iTV Ads 18 Months From Critical Mass
