Cordiant Communications, the troubled UK advertising firm, said this morning that it has received “very preliminary approaches” from unidentified companies interested in buying it out.It emerged on Monday that Cordiant had lost the Allied Domecq account, one of the mainstays of its business. The company’s share price subsequently fell by almost two-thirds and it could… Continue reading Potential Buyers Circle Crisis-Ridden Cordiant
Almost one in six online retailers in the US does not know its sales conversion rate and a further 43% are not aware of ‘shopping cart’ abandoned rates, according to a new study by the e-tailing group. The survey of over 200 senior executives found that online merchant businesses are often struggling with outdated legacy… Continue reading Online Retailers Need Better Conversion Measurement, Says Study
Cordiant Communications, the troubled UK advertising firm, said this morning that it has received “very preliminary approaches” from unidentified companies interested in buying it out. It emerged on Monday that Cordiant had lost the Allied Domecq account, one of the mainstays of its business (see Cordiant Shares Nose-Dive As Major Client Walks). The company’s share… Continue reading Potential Buyers Circle Crisis-Ridden Cordiant
Capital Radio has appointed Linda Grant to the position of commercial managing director, with responsibility for running the group’s national ad sales business.Grant, who joined the company last year as commercial marketing director, will oversee all areas of the national sales business across the Capital FM Network, Capital Gold Network, Century FM Network and Xfm.Her… Continue reading Capital Appoints Grant To Head National Ad Sales
US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history. The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year… Continue reading Channel 4 Returns To Profit After Heavy Losses
Hachette Filipacchi is to promote Carlton Cards with six month ad campaign running across its Sugar and TV Hits! titles.The campaign, which aims to raise awareness of Carlton’s Bubblegum range of cards, will incorporate long-term sponsorship, advertorials and sampling opportunities. The promotional activity will begin in June and will run through until November in both… Continue reading Hachette Secures Carlton Cards For Teen Promotion
The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey
Analysts at Lehman Brothers are expecting BSkyB to report an increase of 145,000 digital satellite subscribers in its third quarter financial results, which are due for release on 13 May. These additions would take Sky’s satellite customer base to 6.7 million, up 13.9% year on year and ahead of Lehman’s previous 12.5% growth forecast. The… Continue reading Lehman Analysts Expect 14% Subs Growth At BSkyB
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history.The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year on… Continue reading Channel 4 Returns To Profit After Heavy Losses
