The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003
Monday’s big market story was Cordiant Communications, which fell 64.55% after Allied Domecq, one of its largest clients, terminated its contract with the advertising group. This has thrown in to disarray an agreement the company had made with its lenders and analysts have warned that it may go into administration (see Cordiant Shares Nose-Dive As… Continue reading Sharewatch: Cordiant Plummets In Wake Of Client Loss
Online search engine Google has secured a multi-year agreement to provide search technology and sponsored links to Amazon.com.The deal, which begins this month, will allow Amazon users to access Google‘s search and sponsored links service via the online retailer’s website.Omid Kordestani, senior vice president of Google’s world-wide sales and field operations, commented: “Both Google and… Continue reading Google Secures Amazon For Search Targeted Marketing
In an economic downturn and an increasingly cluttered media world, reaching niche target groups via innovative media channels is more important than ever. Peter Miles, CEO of student union entertainment network, JVTV, argues that students are becoming one of the most attractive target groups and asks why so many “big ideas” aimed at this niche… Continue reading NewsLine Column: Making Student Media Work
Almost one in six online retailers in the US does not know its sales conversion rate and a further 43% are not aware of ‘shopping cart’ abandoned rates, according to a new study by the e-tailing group. The survey of over 200 senior executives found that online merchant businesses are often struggling with outdated legacy… Continue reading Online Retailers Need Better Conversion Measurement, Says Study
Cordiant Communications, the troubled UK advertising firm, said this morning that it has received “very preliminary approaches” from unidentified companies interested in buying it out. It emerged on Monday that Cordiant had lost the Allied Domecq account, one of the mainstays of its business (see Cordiant Shares Nose-Dive As Major Client Walks). The company’s share… Continue reading Potential Buyers Circle Crisis-Ridden Cordiant
The BBC is seeking to silence claims from its commercial critics that it is not distinctive enough by pledging to show “more high impact, memorable programming” over the next year.The Corporation’s latest annual programme policy report states that BBC2, which has become virtually synonymous with lifestyle shows such as Home Front and What Not To… Continue reading BBC Moves To Silence Critics With New Programme Policy
US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history. The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year… Continue reading Channel 4 Returns To Profit After Heavy Losses
Almost 11 million people tuned in to ITV1 last night for the first episode of the new series of I’m A Celebrity Get Me Out Of Here, suggesting that reality TV is still a sure-fire ratings winner.According to unofficial overnight figures from BARB, the show gained an average audience of 10 million viewers between 9pm… Continue reading I’m A Celebrity Proves A Ratings Winner For ITV1
