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US entertainment giant Viacom withstood ongoing pressures in the advertising marketplace and has reported a profit for the first quarter of 2003. The corporation has also agreed a deal to take full control of the the Comedy Central network. In the three months to March, Viacom, the world’s third largest media company, saw revenues rise… Continue reading Viacom Buoyed By First Quarter Earnings

IPC Ignite is aiming to boost sales of its men’s lifestyle magazine, Loaded, by backing the special ‘Summer Of Your Life’ issue with its biggest promotion to date.June’s issue of the magazine will feature a range of free gifts and promotions, including a Nestlé Yorkie bar, a pack of Listerine oral care strips, free entry… Continue reading IPC To Boost Loaded With Biggest Promotion To Date

The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months.The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect the… Continue reading War Knocks Media Confidence In The Short-Term

Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press

The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US

Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate

The ASA has partially upheld complaints against a series of ads for Heinz which claimed that its canned food has some of the same health benefits as fresh fruit and vegetables.The press and outdoor ads for baked beans, tomato soup and spaghetti featured the strapline “5 A Day The Heinz Way” and suggested that certian… Continue reading ASA Cans Heinz Over Misleading Health Claims

Expenditure on market research in the UK increased by 2.6% in 2002, according to new industry figures. The British Market Research Association (BMRA) calculates that MR spending totalled £1.18 billion last year. Domestic sales grew by 2.3% to £884 million while international research accounted for £292 million, a rise of 3.8%. These estimates are based… Continue reading Market Research Sector Grows 2.6% In 2002

ITV partners, Carlton and Granada, continued to make waves in the media market on Tuesday, as analysts digested news that the Office Of Fair Trading had criticised the groups’ merger plans (see ITV Merger Unlikely With Combined Sales House). The stocks were seen down 0.26% and 1.12% respectively.Meanwhile, Reuters was seen in focus following reports… Continue reading Sharewatch: ITV Partners Remain Under Pressure

The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months. The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect… Continue reading War Knocks Media Confidence In The Short-Term