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Omnicom and WPP are performing most strongly of the major global agencies, whilst Havas and Interpublic Group are weaker, according to the recent round of first quarter financial results. Data compiled by Lehman Brothers in the graph below show that Omnicom’s figures are considerably ahead for both organic growth and reported revenues, whilst Havas remains… Continue reading First Quarter Ad Agency Performance Comparisons

US radio advertising revenues fell by 2.0% year on year in March, reversing a stronger trend that had been established in January and February. National dollars rose by 4%, whilst local spend fell by 3%, according to the latest figures from the US Radio Advertising Bureau (RAB). The decline in local spending was attributed by… Continue reading US Radio Revenues Dip 2% In March After Strong Start To The Year

Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes

BSkyB was seen in focus yesterday, down 0.44%, after releasing its third quarter results, which revealed the group added 150,000 subscribers to its digital satellite platform in the three months to September 2002 (see BSkyB Adds 150,000 New Subscribers In Q3).Meanwhile, News Corp chief executive, Rupert Murdoch, dismissed speculation that he is planning to bid… Continue reading Sharewatch: BSkyB Falls As Murdoch Shuns Channel Five

Leading London radio station Capital 95.8 FM saw advertising revenue fall by almost 15% year on year during the first quarter of 2003, according to figures compiled exclusively for NewsLine by Nielsen Media Research.The fall from £9.3 million to just below £8 million coincides with the 10.5% year on year drop in weekly reach seen… Continue reading Ad Revenue Follows Weekly Reach Down At Capital 95.8 FM

With the recent TV United conference still provoking discussion amongst media planners and buyers, Simon Summerscales, strategist at Naked Communications, argues that its time to seriously consider the future of the advertising spot.The recent TV United conference boasted a fabulous line up of speakers, and I must admit to being excited by my trip to… Continue reading NewsLine Column: The Power Of TV

Global market research firm, Taylor Nelson Sofres (TNS), has this morning confirmed that it plans to buy NFO Worldgroup for $425 million. The announcement comes after a preliminary statement from TNS last week, in which it confirmed that discussions with NFO’s owner, Interpublic Group, were underway.Based on 2002 revenues, this deal will place Taylor Nelson… Continue reading TNS Shares Jump On $425m NFO Worldgroup Acquisition

Cinema admissions fell by 6.2% year on year during April to just below 12.5 million, according to the latest figures from the Cinema Advertising Association (CAA).April’s figure takes cinema admissions for the year to date to 54.1 million, which equates to a loss of 12% on the same period in the previous year. However, with… Continue reading Cinema Admissions Dip During April

Capital 95.8 FM is launching a major TV and cinema advertising campaign, in an attempt to attract new listeners in the London area.The integrated multi-media campaign will launch later this week to promote the recent changes to the station’s music policy.The initial activity will include a TV campaign that will run across the Carlton and… Continue reading Capital Lures New Listeners With Major Ad Campaign

Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across… Continue reading Channel 4 Unveils Outdoor Push For Big Brother