The BBC has joined the drive to promote the take-up of digital radio and will launch its first ever marketing campaign to promote the platform this June.An on air trail campaign across the BBC’s television, online and radio platforms will promote the Corporation’s portfolio of digital radio stations, which includes 1 Xtra, BBC Five Live… Continue reading BBC To Promote Digital Radio Portfolio
US consumers spent $1.3 billion on online content during 2002, a year on year increase of 95%, according to a new report from comScore Networks and the Online Publishers Association.Also On MediaTel Insight Today…Cinema Audiences Give Thumbs Up To DigitalAlthough still in its infancy, digital cinema is attracting audiences and a new poll shows that… Continue reading MediaTel Insight: Online Content Sales Surge In 2002
Havas, one of the world’s largest advertising groups, has defied tough market conditions and reported a profit of €23.5 million for 2002. The French company, which owns Euro RSCG Worldwide and the Media Planning Group, posted a €57.8 million loss in 2001 but staged a mini-recovery last year and the EBIT margin went up from… Continue reading Havas Returns To Profit In 2002
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year. The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom… Continue reading Ofcom To Be Fully Operational By December This Year
Viacom is considering a bid for the US entertainment assets of Vivendi Universal, according to reports today. Vivendi remains heavily in debt and there has been widespread speculation that it is prepared to divest its American businesses which includes Universal Pictures and USA Cable (see Bidders Move On Vivendi For Entertainment Assets, Say Reports). Sumner… Continue reading Viacom Eyes Up VU Entertainment Division
SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results
The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens.Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to the Mohn family who have a majority share… Continue reading Zeiler Takes The Helm At RTL
Carlton has secured Dooley’s Vodka as the sponsor of ITV1’s new reality-TV show The Club.Hosted by Donna Air and Matt Brown, The Club will see three celebrities attempt to manage a bar within a top London night club. Each celebrity will be helped by three members of the public, who will compete against each other… Continue reading New Carlton Sponsorship Deal Mixes Vodka With Reality-TV
Online advertising is more effective than TV or print in driving traffic to websites, according to new research from DoubleClick into the type of marketing that connects consumers with brands.The online marketing group used 2,000 questionnaires as part of its Touchpoint survey to research the impact of interactive advertising on the purchase process in a… Continue reading Online Ads Found To Influence Purchase Decisions
