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The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003

The US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in December, according to the latest figures from United Business Media (UBM). This is a slight improvement on November’s figures, which showed the total market declining by 15.6% year on year (see Hi-Tech Publishing Market Ad Volumes Fall 16%… Continue reading Hi-Tech Publishing Market Ad Volumes Dip 13% In December

The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18%… Continue reading WAP Services Prove Popular In December

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

The ASA is using the full extent of its power and is referring marketing consultancy, The J Partnership, to the Office Of Fair Trading (OFT) for its part in a misleading direct mail campaign.This is the first time that the ASA has referred a marketing agency to the OFT, and is a re-iteration of the… Continue reading ASA Uses Full Force Against Marketing Agency

The media sector ventured into positive territory on Thursday after some up-beat economic indicators and news that the US federal Reserve is to keep interest rates on hold.On the corporate news-front, the radio sector was in focus after the release of RAJAR audience measurement data for the fourth quarter of 2002.Capital Radio was in the… Continue reading Sharewatch

The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002.According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large agencies… Continue reading IPA Census Brings Good News For Smaller Agencies

London-based alternative music station Xfm has unveiled its biggest ad campaign for two years.The campaign will focus on the London Underground and will comprise around 9,000 poster sites including 16-sheets, 6-sheets and tube cards.Running throughout February, the campaign will feature high-profile DJ’s Christian O’Connell, Zoë Ball and Ricky Gervais and will aim to promote the… Continue reading Xfm Launches High-Profile Ad Campaign

Radio revenues at GWR Group were flat in the final quarter of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning.National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to show an… Continue reading GWR Group Sees Flat Q4 Revenues