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Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

The media sector experienced a mixed day of trading on Thursday as the FTSE 100 limped slightly upwards, after four straight days of losses. However, the index failed to reach the key 4,000 level and analysts have already dismissed the rise as yet another dead cat bounce.On the corporate news-front Emap was seen in focus… Continue reading Sharewatch

Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months. Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available… Continue reading Emap Appoints Moloney As New Chief Executive

Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

The media sector saw another poor day of trading on Wednesday as investors digested lower than expected retail spending data. Analysts weighed in with forecasts of a sharp slowdown in consumer spending, which has been long seen as the lynchpin of sustained economic recovery.On the corporate news-front, Emap was seen in focus on news Tom… Continue reading Sharewatch

Emap’s new chief executive, Tom Moloney, has dismissed speculation that his appointment will herald a strategic shake-up at the magazine and radio group. Moloney, who takes up his new position at the end of the month (see Emap Appoints Moloney As New Chief Executive), insisted that his appointment represents the endorsement of the media group’s… Continue reading Moloney Rules Out Strategic Shake-Up At Emap

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

Sports marketing company, Stadia, has created a series of advertising packages allowing brands to dominate the forthcoming Six Nations Rugby Tournament.Three packages, each containing five hand picked fixtures, will give advertisers exclusive access to seat back ads throughout the tournament, which takes place between 15 February and 30 March.Each pack consists of 350,000 posters, two… Continue reading Stadia Unveils Six Nations Rugby Ad Packages

The French advertising group Publicis has said that it is on target to achieve predicted profit margins despite the bleak state of the advertising economy. Speaking at a media conference in Paris, Maurice Levy, the chairman and CEO of Publicis, stated that the company had seen no reason to amend its forecast of a 14.1%… Continue reading Publicis Chief Reiterates Targets, Rules Out Acquisitions

Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM