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The current advertising outlook is one of cautious optimism, with most forecasters predicting the start of a slow and steady improvement in growth rates this year. In the US, revenue growth is on course to outperform the global average, leading the way to recovery. Radio has had a very good recent run and television is… Continue reading Current Ad Growth Bubble May Not Hold, Warns Myers

Channel 4’s chief executive, Mark Thompson, has emphasised the channel’s commitment to public service broadcasting, by promising greater investment in British programming, riskier scheduling and more commitment to new talent over the coming year.Thompson told delegates at yesterday’s Oxford Media Convention that defining and delivering its version of public service broadcasting is the single most… Continue reading Thompson Confirms Channel 4’s Public Service Commitment

Home broadband access grew by 59% in the US during 2002 as an increasing number of internet users made the switch from dial-up services. Nielsen//NetRatings estimates that 33.6 million Americans now access the net via a high-speed connection in the domicile. Narrowband users still make up the majority of the internet population but last year… Continue reading US Web Users Move Into The Fast Lane

Advertising and public relations company, Chime Communications, has announced it is to sell 49% of its Howell Henry Chaldecott Lury (HHCL) advertising agency to WPP.WPP will pay £3.5 million in cash for the stake in HHCL, which will become part of WPP’s international Red Cell network. Chime will have the option of selling the remaining… Continue reading Chime Communications Sells 49% Of HHCL To WPP

ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve

Lord Currie, chairman of the new super-regulator, Ofcom, has confirmed that the rules governing television advertising are likely to be relaxed later this year, in a move that could clear the way for the self-regulation of other media sectors.Currie emphasised that the new catch-all regulator was keen to pursue “co-regulatory opportunities” in the broadcast arena,… Continue reading Ofcom Likely To Relax Broadcast Advertising Rules

Pay-per-click ad network, Espotting, has secured a European search distribution deal with Fast Search & Transfer (FAST), a developer of real-time alert technologies.The deal will see Espotting provide web search results with its paid listings, as well as paid listings on FAST’s showcase site, www.AlltheWeb.com.In return, FAST will offer Espotting its web search results as… Continue reading Espotting Secures Distribution Deal With FAST

2002 was a bumper year for cinema with box office revenue growing by 10% year on year, according to the latest figures from trade publication, Screen Finance.Research shows that box office takings topped £800 million last year, with 350 film releases, compared to a box office total of £727 million from 321 releases in 2001.Tim… Continue reading UK Box Office Earnings Climbed 10% In 2002

The Wireless Group, has appointed Calum Macaulay, the Group’s marketing director as the new business development director.Macaulay, who is 36, worked at TWG for four years prior to joining the Wireless Group.The new appointment will see Macaulay co-ordinate the group’s applications for radio licences across the Wireless Group’s portfolio of products which includes talkSPORT and… Continue reading Wireless Group Appoints New Business Development Director

US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector