The Office Of Fair Trading (OFT) has launched a major ad campaign to encourage consumers to use their power in the market-place to get businesses to respond to their needs.The ‘It’s Your Call’ campaign, which will be fronted by BBC2’s Alvin Hall, has been created to emphasise the growing importance of consumers to the UK… Continue reading OFT Launches Ad Campaign To Promote Consumer Power
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery. The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as… Continue reading INSIGHTanalysis: Bellwether Brings Mixed Message For Marketers
Bidders are now lining up to make offers on Vivendi Universal’s entertainment assets, even though the group has so far maintained that they are not for sale. According to US press reports this week, Vivendi is being approached by at least for suitors for its US entertainment assets, which include Universal Pictures, USA Cable, Studios… Continue reading Bidders Move On Vivendi For Entertainment Assets, Say Reports
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders.Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet traffic… Continue reading Beleaguered C&W Chief To Exit The Fray
There was a 9% rise in the number of internet subscriptions in the UK between November 2001 and November 2002, according to the Office of National Statistics. The latest monthly update to the survey of ISPs revealed that total subscriptions increased by 0.4% in the space of a month and the index of internet connectivity… Continue reading Broadband Stimulates UK Internet Market
Premiere, the German pay-TV operator, said yesterday that takeover talks were proceeding smoothly and it expects to have a new owner confirmed by the end of March. Last month, a deal was brokered by which the private equity house Permira will take a 70% stake in Premiere, which was formerly part of the fallen Kirch… Continue reading Premiere Deal Nears Completion
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the films official trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges. The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut… Continue reading Mobile Phone Operators Ordered To Cut Prices
Spain’s Auna Operadores de Telecomunicaciones SA has been forced to buy back a 6% holding in its liquidated digital terrestrial TV business, Quiero TV (see Forecasts), from Carlton Communications, according to a report from AFX News. The story is sourced from La Gaceta de los Negocios, which claims that Auna was obliged to return the… Continue reading Carlton Pockets €7.3m Quiero TV Reimbursement
A new research project from VIPer has targeted professional, middle and senior managers to bring advertisers a snap-shot of the views of upmarket purchasing decision makers.VIPer, which claims to have produced Britain’s first continuous media and lifestyle panel survey of ABs, is made up of a consortium of media groups; Channel 4, Classic FM, Clear… Continue reading Feature: New Research Targets Upmarket Adults
