Mobile marketing company, 12Snap, has bolstered its senior management team with the promotion of Matt Cotton to the role of director of sales.Cotton will head up customer acquisition activities for the company and will lead a dedicated business development team. In his previous role as commercial director, Cotton helped to launch 12Snap’s media sales division… Continue reading 12Snap Promotes Cotton To Director Of Sales Role
The National Magazine Company is to reissue Audit Bureau of Circulation figures for nine of its titles, including Esquire and Good Housekeeping, after infringing the strict rules that govern bulk sales.The news comes just two weeks before the release of the July to December 2002 ABC magazine audit figures, meaning that media planners and buyers… Continue reading NatMags To Reissue ABC Figures
Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group.Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are not… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid
Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences… Continue reading BAA Promotes Airport Advertising To Marketing Directors
Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading.The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).It is… Continue reading ITV Merger Set For Competition Commission Referral
Media Audits has appointed Tony Reardon to head its international marketing and communications operations.Reardon, who has been involved in media and marketing for 20 years, has been working for Media Audits on a project basis for over six months, driving the rebranding and repositioning of the group (see Media Audits Appoints New UK Head). He… Continue reading Reardon To Drive International Marketing At Media Audits
It seems that the most common phrase emanating from advertising prognosticators at present is ‘cautious optimism’. This could be a brave euphemism for hoping for the best in continuing weak conditions, or it could be a reluctance to get excited about the fact that figures are looking up (just in case they start to fall… Continue reading INSIGHTanalysis: Media Healthcheck – January 2003
The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002. According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large… Continue reading IPA Census Brings Good News For Smaller Agencies
Total US magazine advertising revenue rose by 9.5% year on year during January, to close at $883.5 million, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for January was up 4.8% to 12,483. Eleven of the twelve major advertising categories revenues rise over January 2002. Notable gains… Continue reading US Magazine Revenues Rise By 9.5% In January
The number of US mobile data subscribers is expected to top 12.5 million by the end of this year and a new survey from Parks Associates has shown that there is now considerable enthusiasm for the services on offer. As part of its latest Broadband Access @ Home report, the market research and consulting firm… Continue reading Mobile Data Finding Favour In The US
