Channel 4 has denied speculation that it is to axe its breakfast show RI:SE, despite ratings figures sinking to just above the crucial 100,000 mark.A spokesperson for Channel 4 told NewsLine: “We had one poor day [when ratings hovered around 100,000], but generally the ratings are around 200,000 to 300,000, which is where we were… Continue reading Channel 4 To Keep RI:SE Despite Drop In Ratings
Sky News has secured weekly financial paper, The Business, as the sponsor of its market report bulletin, The Financial Report.The sponsorship agreement, negotiated by Sponsorcom, will give The Business a ten second opening and five second closing credit around each bulletin.The Financial Report is a 30-second news bulletin which broadcasts five times a day from… Continue reading The Business To Sponsor Sky’s Financial Reports
Lycos UK is launching a new free-to-access online channel called Remember The 80s, in an attempt to allow users to re-visit the decade and sample the music, films and fashion of the era.The channel will feature specially designed web pages which reflect the style of the eighties and will later expand to cover the sixties,… Continue reading Lycos Launches Eighties Nostalgia Channel
The BBC has moved to silence critics of its new digital entertainment channel, BBC3, by unveiling a schedule that focuses heavily on news, factual programmes and original British content.The channel for young adults, which has been two years in the making, was finally given the go ahead last September with a strict set of conditions… Continue reading BBC3 Moves To Silence Critics With Schedule Launch
Digital communications group, AdLINK Internet Media, has launched a new company to specialise in digital direct marketing.Response Republic, which is a wholly owned subsidiary of AdLINK, will begin operating as an independent company in the UK and France in February and will roll out across the rest of Europe next year.The organisation, which will be… Continue reading AdLINK Launches Specialised Digital Marketing Company
The level of customer service at US online stores has improved considerably in the past year, according to the research carried out by the e-tailing group. The Chicago based consulting firm secretly shopped at 100 e-commerce sites during the fourth quarter of 2002 to assess the state of online customer service. It concentrated on a… Continue reading Customer Service Improving For Internet Shoppers, Finds Study
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market.The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and March… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
UK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result. In response to recommendations from the Competition Commission, Oftel has called on the operators to cut their termination charges – the additional tariffs… Continue reading Mobile Operators Unite In Opposition To Oftel Ruling
Yahoo! UK & Ireland has promoted its UK managing director, Martina King, to its top marketing role as managing director of country operations.Former director of sales and marketing, Fru Hazlitt, will take over as managing director for Yahoo! UK & Ireland and will work to extend the company’s presence in Europe.In the newly created role,… Continue reading Yahoo! Promotes UK Boss To Top Marketing Role
The Daily and Sunday Telegraph are to undergo a major re-design in the spring, which will be promoted by a national marketing campaign.It is understood the Telegraph Group will be using money saved from cutting back on bulk sales to invest in new content for the paper over the coming months (see Telegraph Group Puts… Continue reading Daily and Sunday Telegraph Set For Major Re-Design
