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Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million. Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only… Continue reading Market Downturn Takes Toll On Cordiant

Analysis reveals that WPP was the media sector’s biggest decliner, down 8.15% week on week. The stock was seen under pressure following continued bearish sentiment on the sector, which has been exacerbated by a negative outlook from French peer, Havas.Elsewhere, Capital Radio was seen in focus on reports that Chris Tarrant is set to take… Continue reading Sharewatch: WPP Declines On Gloomy Market Sentiment

Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services.A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an additional… Continue reading Study Reveals Burgeoning Interest In 3G

National speech-based radio station talkSPORT has secured a deal to promote AOL’s broadband internet service to its listeners.The deal will see AOL’s ‘Fastest Try’ competition appear on talkSPORT throughout the Six Nations Rugby Tournament, to promote the benefits of a high-speed internet connection to a young, male audience.The initial on-air activity will be supported by… Continue reading TalkSPORT Clinches Broadband Promotion For AOL

Capital Gold is launching what it claims to be the biggest ever promotion for DAB Digital radio, in an attempt to raise awareness of its digital network.From the beginning of March the group is to run an eight week campaign across its network to give away more than 100 digital radios.Every day a Capital Gold… Continue reading Capital Gold Launches Biggest Ever DAB Digital Promotion

70% of Britain’s South Asian community feels under-served by programming on terrestrial TV channels, according to research from Ethnic Focus.The research, which was commissioned by Sky, also reveals that multichannel TV penetration is significantly higher within Asian households than in the average UK household. BARB figures show that almost 44% of all UK households have… Continue reading Ethnic Viewers Turned Off By Terrestrial TV

The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break

Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant

Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch

The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked