More Industry News articles

Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community. Of the 150 IoD members that responded, 63% had broadband but only 10% said that their needs were being met. Over three-quarters of… Continue reading Companies Want Financial Backing For Broadband

Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report

Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising

European newspaper advertising is expected to fall by 3.4% in 2002, whilst consumer magazine revenues drop by 3.6%, according to Zenith Media figures, analysed by Merrill Lynch. However, both sectors are forecast to return to growth in 2003, with papers up 1.3% and magazines up 1.7%, as shown. European Press Adspend Forecasts       … Continue reading Press Advertising Growth Forecasts From Zenith Media

Revenues from mobile gaming are predicted to top â‚Ź500 million in Western Europe this year with the UK contributing â‚Ź75 million to this total. A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and… Continue reading Europe’s Mobile Market Ripe For Gaming

More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year

BSkyB was seen in focus after Banc of America repeated its sell advice, citing worries that the broadcaster’s customers could be trading down to cheaper packages. It said that consensus forecasts were too optimistic, as they demanded sharp price increases and continued subscriber volume growth. The stock was seen down 2.03%.Elsewhere, Cable & Wireless shares… Continue reading Sharewatch: BSkyB Suffers On Negative Guidance

The manufacturer of personal video recorders that allow TV viewers to skip adverts between their favourite programmes is withdrawing from the UK after less than three years.The launch of TiVo video recorders capable of recording up to 40 hours of TV, scanning 90 channels and pausing live shows, caused a stir back in 2000 when… Continue reading Advertisers’ Fears Eased As TiVo Withdraws From UK

MTV has secured Nik Naks as the sponsor of the second series of The Osbournes, in a deal worth £750,000.The deal, which was brokered by Viacom Brand Solutions and Starcom Motive, will begin later this month and will run for six months. The campaign will build on Nik Naks’ sponsorship of the first series of… Continue reading MTV Retains Nik Naks As The Osbournes Sponsor

Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey’s Departure Represents Coup For BSkyB).Lighting has over twenty year’s experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech, whose portfolio includes… Continue reading Channel Five Names Lighting As New Chief Executive