Mobile Operators Unite In Opposition To Oftel RulingUK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result.US Online Advertising Forecasts From eMarketerAfter suffering a 12.5% decline in 2002, US online advertising is set… Continue reading On MediaTel Insight Today…
The media sector experienced yet another bearish session of trading on Wednesday as the FTSE entered its eighth day of decline, plunging back below the 3,700 mark. Investors’ nervousness was compounded by news that the blue-chip index is hovering near its post 9-11 low, as the threat of military action against Iraq continued to torment… Continue reading Sharewatch
MTV UK & Ireland is attempting to beat-off growing competition by unveiling a new look, new presenters and new original programming.The new look, which is being driven by a 20% increase in MTV’s programming budget, will include a new in-vision continuity, with new recruits Dave Berry, from Nickelodeon and model-turned presenter, Emma Griffiths, providing live… Continue reading MTV Aims To Beat Competition With New Look
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002.A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing, with… Continue reading Agencies Maintain New Business Spend During 2002
Emap Advertising has further boosted its management team with the promotion of sales controller, Zoe Bartlett, to the new position of business director.Bartlett will report directly to managing director, Dave King and will take responsibility for developing customer relations, as well as identifying new business opportunities amongst both existing and potential clients. The appointment reflects… Continue reading Emap Advertising Introduces New Business Director
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market. The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the official movie trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
The fortunes of Interpublic, the world’s second-largest advertising network, hit a new low yesterday as a prominent ratings agency issued a warning about the group’s debt. Interpublic endured a torrid 2002, punctuated by poor results, accounting revisions and ruminations on the state of the advertising economy. Just recently, IPG’s chief executive CEO John Dooner said… Continue reading Interpublic On The Brink Of Junk Status
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002. A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing,… Continue reading Agencies Maintain New Business Spend During 2002
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as many… Continue reading Feature: Bellwether Brings Mixed Message For Marketers
