Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB).The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led campaigns… Continue reading Research Reflects Strength Of Online Advertising
The newspaper industry was forced to take stock last year as belt tightening and consolidation acted as a brake on spending. Nonetheless, the market appears to have bottomed out and a new set of press forecasts identifies some reasons for optimism in 2003.Also On MediaTel Insight Today…Fortune 500 Companies Increase Online Advertising SpendThe number of… Continue reading MediaTel Insight: Newspaper Market To Stabilise In 2003
The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend
UK market research growth slowed in the second half of 2002 as ad hoc business declined, according to Merrill Lynch. Nevertheless, the broker is still expecting a 2.5% growth for the full year. Moving into 2003, growth is expected to remain positive – at around 2.5% again – despite increasing pressure on ad hoc business.… Continue reading UK Market Research Growth Slows, But Remains Positive
Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003
The newspaper industry was forced to take stock last year as belt tightening and consolidation acted as a brake on spending. Nonetheless, the market appears to have bottomed out and a new set of press forecasts identifies some reasons for optimism in 2003. Overview The events of September 11 undoubtedly accentuated the slowdown in the… Continue reading Newspaper Market To Stabilise In 2003, Says Billetts
There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study
US radio revenue rose by 6% across the course of 2002, in a recovery that is described as ‘remarkable’ by the Radio Advertising Bureau (RAB). According to figures just released by the RAB, national spend rose by 13% over 2001, whilst local was up by 4%. The Bureau says that the figures also represent a… Continue reading US Radio Revenue Grows 6% In 2002
Almost one-third of US broadband households are interested in purchasing a home networking product this year, according to new research from Parks Associates. Broadband Access @ Home III, a national survey of internet usage, revealed that 28.2% of broadband subscribers are likely to adopt a home network in the next year. This system allows multiple… Continue reading Home Networking Set For Major Growth
Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector. Merrill is… Continue reading Freeview Moves In On Multi-Channel Sector – Merrill Lynch Long-Term Forecasts
