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After suffering a 12.5% decline in 2002, US online advertising is set to return to growth this year, with eMarketer forecasting a 6.3% rise in revenues. The online ad sector has undergone two years of decline following the burst of the dotcom ‘bubble’ and has not been helped by the downturn in the broader advertising… Continue reading US Online Advertising Forecasts From eMarketer

The fortunes of Interpublic, the world’s second-largest advertising network, hit a new low yesterday as a prominent ratings agency issued a warning about the group’s debt. Interpublic endured a torrid 2002, punctuated by poor results, accounting revisions and ruminations on the state of the advertising economy. Just recently, IPG’s chief executive CEO John Dooner said… Continue reading Interpublic On The Brink Of Junk Status

Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges.The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut their… Continue reading Mobile Phone Operators Ordered To Cut Prices

ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online

Insight Analysis: Bellwether Offers Little Comfort To Ad IndustryDespite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.Broadband Stimulates UK Internet MarketThere was a 9% rise in the number of… Continue reading On MediaTel Insight Today…

The ASA has upheld complaints against a spoof leafleting campaign for the Twentieth Century Fox film, Super Troopers.The leaflets, which were left on car windscreens, resembled parking tickets and stated: “Penalty charge notice. Broken lizard’s Super Troopers. Warning you are summoned to appear on November 15 at a cinema near you.”Complainants objected that the leaflets… Continue reading ASA Raps Fox Over Guerrilla Marketing

The underlying rate of inflation in the UK dropped to 2.7% in December, down from a four year high of 2.8% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The fall, which is though to be due to cheaper food and clothes counteracting higher petrol and housing prices,… Continue reading UK Inflation Stages Surprise Fall In December

The media sector was under pressure again on Tuesday with the FTSE experiencing its seventh straight session of losses, as the continuing threat of military action in Iraq and concerns over the economic slowdown in the US weighed in on market sentiment.On the corporate news-front, Cable and Wireless was seen in focus after the group… Continue reading Sharewatch

After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer

IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams