A national television advert for Marmite, featuring two men kissing, has escaped ITC censure, despite attracting 71 complaints.The ad, which is part of Marmite’s ongoing ‘you either love it or hate it’ campaign, features a male lifeguard, who has just eaten Marmite, giving a male swimmer the kiss of life. When the swimmer regains conciousness,… Continue reading Marmite Ad Escapes ITC Censure
Over 16.3 million viewers tuned in to BBC3 programming during the digital entertainment channel’s first week on air.According to the BBC, 39% of all 25 to 34 year olds sampled BBC3 programming for more than 15 minutes on terrestrial or digital channels at some point between 9 and 16 February.BBC3’s audiences across the first week… Continue reading BBC3 Programming Reaches 16.3 Million In Launch Week
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses.Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from disposal… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
BSkyB is launching a subscription-based website, which will broadcast video highlights of major sporting events, such as the Cricket World Cup and Premiership Football.Sky recently re-designed its website, and the new service is seen as the first step towards screening live sports events online.Stephen Nuttall, head of enterprises at Sky Sports, commented: “Sky Sports has… Continue reading Sky Takes Sporting Events Online
ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.Digital satellite viewers will be able to view nomination and award details as well as taking… Continue reading ITV Extends Sponsorship Opportunities With Interactive Ads
Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.Also On MediaTel Insight Today…Online Newspapers Can Profit From New Payment Solutions Newspapers are failing to realize the full potential of online content because of a reluctance to… Continue reading MediaTel Insight: UK Radio Update
A crisis is brewing at Bertelsmann, the European media giant, following a war of words between the company’s ruling family and senior management. Tensions were stirred up last week when Bertelsmann patriach Reinhard Mohn gave an interview in which he criticised the ‘vanity’ of past managers. This, he said, justified his family’s majority control of… Continue reading New Battle For Power At Bertelsmann
The management of Scholz & Friends, Germany’s largest advertising group, is preparing to bid for the business in a bid to extricate it from the Cordiant Communications network. A report in today’s Financial Times claims that the managers have the backing of private equity groups to buy out Cordiant’s 77% stake in the agency which… Continue reading Cordiant Contemplates Management Buyout At German Agency
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses. Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
The chief executive of RTL, Europe’s biggest commercial broadcaster, has quit to take charge of the telecoms operator Belgacom. The departure of Didier Bellens throws into doubt the future direction of RTL which has a 65% stake in Channel 5 and interests across the continent. Bellens is credited with guiding the company relatively unscathed through… Continue reading RTL Chief Leaves For Pastures New
