The Office Of Fair Trading (OFT) has launched a major ad campaign to encourage consumers to use their power in the market-place to get businesses to respond to their needs.The ‘It’s Your Call’ campaign, which will be fronted by BBC2’s Alvin Hall, has been created to emphasise the growing importance of consumers to the UK… Continue reading OFT Launches Ad Campaign To Promote Consumer Power
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders.Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet traffic… Continue reading Beleaguered C&W Chief To Exit The Fray
The Bellwether report, issued today by the IPA, has dampened hopes for a recovery with one in four of the UK’s leading companies revising their budgets downwards during the final quarter of 2003. According to the report, total current marketing budgets were revised down for the second consecutive quarter. However, the drop was not as… Continue reading IPA Bellwether Report: Down But Not Out
The IPA’s quarterly Bellwether report, published today, has dampened hopes for a swift recovery in marketing spend, with the majority of companies revising their marketing budgets down during the fourth quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total current marketing budgets were… Continue reading IPA Bellwether Report: Down But Not Out
The health of the advertising economy is closely related to corporate profitability and consumer spending. A number of industry observers have noted that during the recent advertising downturn, corporate profitability has been the weak factor in the economy, whilst consumer spending has been resilient. However, in a pan-European outlook for 2003, Merrill Lynch analysts say… Continue reading European Advertising Will Grow Despite Likely Consumer Spending Slip
The UK consolidated its position as Europe’s leading e-commerce market in the run-up to Christmas 2002 with 60% of the online population accessing a retail site during December.Nielsen//NetRatings calculates that 12.8 million UK internet users visited an e-commerce site at some point last month, an increase of 3.7 million on the figure for December 2001.“These… Continue reading UK Acclaimed As European ‘Capital of E-Commerce’
US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey
Media Neutral planning is the industry buzz phrase of the moment, but is it just a case of re-visiting old mistakes? Naked Communications’ Will Collin explains……Back in the late eighties when I began my career in the advertising industry, people were beginning to become very het up about something called “integration”. Clients in particular were… Continue reading NewsLine Column: Is Media Neutrality A New Name For An Old Idea?
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders. Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet… Continue reading Beleaguered C&W Chief To Exit The Fray
In May this year, the UK Government is set to auction licences for wireless services that will allow broadband content delivery at speeds of up to 2Mbits/sec, at distances of up to 10km. It is hoped that these services – which can deliver multimedia content – will help to build the multi-platform ‘broadband Britain’ envisaged… Continue reading UK Government To Auction Wireless Broadband Licences
