A new research project from VIPer has targeted professional, middle and senior managers to bring advertisers a snap-shot of the views of upmarket purchasing decision makers.VIPer, which claims to have produced Britain’s first continuous media and lifestyle panel survey of ABs, is made up of a consortium of media groups; Channel 4, Classic FM, Clear… Continue reading Feature: New Research Targets Upmarket Adults
H Bauer has withdrawn a TV ad for its Take A Break magazine after the ITC received over 280 complaints in just over a week.The ad featured a meals-on-wheels delivery lady so absorbed in reading a copy of the magazine that she left an elderly person waiting for their meal.According to the ITC, the ad… Continue reading Take A Break TV Ad Sparks Raft Of Complaints
Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges.The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut their… Continue reading Mobile Phone Operators Ordered To Cut Prices
ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online
Insight Analysis: Bellwether Offers Little Comfort To Ad IndustryDespite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.Broadband Stimulates UK Internet MarketThere was a 9% rise in the number of… Continue reading On MediaTel Insight Today…
The underlying rate of inflation in the UK dropped to 2.7% in December, down from a four year high of 2.8% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The fall, which is though to be due to cheaper food and clothes counteracting higher petrol and housing prices,… Continue reading UK Inflation Stages Surprise Fall In December
IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams
After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery. The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as… Continue reading INSIGHTanalysis: Bellwether Brings Mixed Message For Marketers
