ITV’s share of the advertising market looks set to fall after advertisers decided to reduce the amount of money they intend to spend on the Network this year.A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading Advertisers Cut ITV Spend Following Drop In Ratings
Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM
ITV’s Share Of Advertising To Tumble To 51% In 2003, Say ForecastsITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network.Leading Network Predicts Small Growth In AdspendTotal advertising expenditure will increase by 1% in 2003, according to Publicis,… Continue reading On MediaTel Insight Today…
ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts
Emap’s new chief executive, Tom Moloney, has dismissed speculation that his appointment will herald a strategic shake-up at the magazine and radio group.Moloney, who takes up his new position at the end of the month (see Emap Appoints Moloney As New Chief Executive), insisted that his appointment represents the endorsement of the media group’s current… Continue reading Moloney Rules Out Strategic Shake-Up
Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months. Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available… Continue reading Emap Appoints Moloney As New Chief Executive
The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off
Emap’s new chief executive, Tom Moloney, has dismissed speculation that his appointment will herald a strategic shake-up at the magazine and radio group. Moloney, who takes up his new position at the end of the month (see Emap Appoints Moloney As New Chief Executive), insisted that his appointment represents the endorsement of the media group’s… Continue reading Moloney Rules Out Strategic Shake-Up At Emap
The media sector saw another poor day of trading on Wednesday as investors digested lower than expected retail spending data. Analysts weighed in with forecasts of a sharp slowdown in consumer spending, which has been long seen as the lynchpin of sustained economic recovery.On the corporate news-front, Emap was seen in focus on news Tom… Continue reading Sharewatch
The French advertising group Publicis has said that it is on target to achieve predicted profit margins despite the bleak state of the advertising economy. Speaking at a media conference in Paris, Maurice Levy, the chairman and CEO of Publicis, stated that the company had seen no reason to amend its forecast of a 14.1%… Continue reading Publicis Chief Reiterates Targets, Rules Out Acquisitions
