Sky Media, the airtimes sales division of Sky Broadcasting, has expanded its sponsorship team with the appointment of Zoë Fuller as sponsorship controller.Fuller, previously sales controller at Sky Media, will take on responsibility for securing sponsorship agreements for Sky’s non-sports channels, including Sky One, Sky News and Sky Movies. She will report directly to commercial… Continue reading Sky Media Appoints New Sponsorship Controller
The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002
The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002
With 2003 well and truly underway Media Planning Group’s Denise Turner looks at what lies ahead for the advertising industry…The 21st century marches on, 2002 is over and 2003 is already a week old. Last year was spent trying to recover from the hangover of the uncertainties of 2001, especially September 11th. Businesses were still… Continue reading NewsLine Column: What Lies Ahead In 2003?
The BBC is supporting the launch of its new digital, youth entertainment channel, BBC3, with programming from terrestrial channels, BBC1 and BBC2.The initial launch fortnight of the new channel will see it premier episodes of primetime BBC1 soap, EastEnders, in an attempt to encourage young people to tune in. BBC2 will also promote take-up of… Continue reading BBC3 Launch To Be Supported By Main Terrestrial Channels
The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook
Chrysalis has today re-launched its London based speech station, LBC, on its new 97.3 FM frequency.It is understood that the re-launch will be supported by an outdoor ad campaign, which will run across London from the 13 January to encourage Londoners to give the new-look station another try.Chrysalis acquired London News Radio, which encompasses the… Continue reading Chrysalis Re-Launches LBC On FM Wavelength
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend.In an interview with the paper, Sorrell said that current factors give little cause for hope for a recovery… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
There is still too much complacency regarding the UK’s economy, with recent forecasts increasingly looking like wishful thinking, according to Deloitte & Touche‘s latest Economic Review. Official and market forecasts that predict a steady acceleration in growth of the next few years rely on a ‘gradual and orderly’ unwinding of the imbalances built up in… Continue reading UK Economic Prospects Tougher Than Forecasts Suggest, Says Deloitte Report
