Zenith Optimedia has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular.The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year (see BBC Revives Digital Terrestrial TV With Freeview Launch), suggests that 1.5 million… Continue reading ITV Could Lose Audiences To Freeview In 2003
US marketers are bullish on spending plans for 2003, with over two thirds of respondents to the Jack Myers Advertising Confidence survey planning to increase their budgets during the year. A substantial 22.5% of marketers intend to increase budgets by more than 8% this year, whilst 45.0% are planning increases of 1% to 8%. Only… Continue reading US Marketers Confident Of Increasing Budgets In 2003, Finds Myers
Emap Performance has appointed Brendan Moffet as brand director of its Big City network of radio stations, replacing Cath Murphy who stepped down last year to start her own business in Manchester.The appointment marks a return to Emap for Moffet, who resigned as brand director of the Magic Network in 1997 to join Sheffield-based interactive… Continue reading New Brand Director For Emap’s Big City
US online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research. It is estimated that 156 million Americans used the web during 2002 and 82 million shopped online. Jupiter predicts that the online population will increase by… Continue reading Jupiter Projects Healthy Growth For Online Retail Market
Capital Radio Group has been awarded the digital multiplex service licence for the Sussex coast, which will broadcast stations such as Xfm, Emap’s Kiss and Juice 107.2 to a range of coastal towns in the countyCapital Radio Digital will begin broadcasting from the beginning of next year and will carry a range of different Capital… Continue reading Capital Radio Awarded South Coast Digital Licence
Just under half of UK publishers believe that magazine expenditures will increase in the next year or two, whilst 26% predict that they will decrease to some degree. This is one of the findings of a recent survey conducted by Optima. The most common outlook, shared by 38% of the 156 respondents to the survey,… Continue reading Magazine Revenue Will Increase In Next Two Years, Say Half Of UK Publishers
Jupiter Projects Healthy Growth For Online Retail MarketUS online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research.Magazine Revenue Will Increase In Next Two Years, Say Half Of UK PublishersJust under half of UK publishers believe that… Continue reading On MediaTel Insight Today…
Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003
Enpocket has secured the contract to expand Emap’s mobile media representation by selling its mobile marketing databases to advertisers.The branded databases have been created by Emap as a way of generating extra revenue from the popularity of its leading magazine and radio brands. They consist of readers and listeners that have signed up to specific… Continue reading Enpocket Appointed To Sell Emap’s SMS Databases
The media sector experienced a mixed day of trading on Thursday as the FTSE 100 limped slightly upwards, after four straight days of losses. However, the index failed to reach the key 4,000 level and analysts have already dismissed the rise as yet another dead cat bounce.On the corporate news-front Emap was seen in focus… Continue reading Sharewatch
