Morag Blazey, the IPA’s media policy group spokesperson for radio, has been appointed as the new chairman of JICRIT, replacing Douglas McArthur who has held the position for the last four years.JICRIT, a joint Venture between the commercial radio industry and the IPA, was established to create an electronic trading system for use by buyers… Continue reading IPA’s Blazey To Replace McArthur As JICRIT Chair
The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook
The BBC is considering approaching ABC with the intention of creating a news gathering alliance, after merger talks between the American television network and CNN stalled.ABC had been in merger talks with CNN, the cable news network owned by AOL Time Warner, for some months until it was announced that the discussions had been put… Continue reading BBC Considering News Gathering Alliance With ABC
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals.The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast Premiership… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
There is still too much complacency regarding the UK’s economy, with recent forecasts increasingly looking like wishful thinking, according to Deloitte & Touche‘s latest Economic Review. Official and market forecasts that predict a steady acceleration in growth of the next few years rely on a ‘gradual and orderly’ unwinding of the imbalances built up in… Continue reading UK Economic Prospects Tougher Than Forecasts Suggest, Says Deloitte Report
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals. The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
Advertising on the London Underground directly influences tube travellers to buy products, according to research commissioned by Viacom Outdoor.The Project Siren study, which was carried out by NFO WorldGroup, shows that 39% of regular Tube users have bought something as a result of seeing an ad on the Underground, with 69% claiming to read cross-track… Continue reading Underground Ads Influence Tube Travellers
US online retail spend jumped 23% year on year in the month running up to Christmas, ringing up $7.9 billion in sales, according to the latest data from BizRate. There were six fewer shopping days in the 2002 holiday season as compared to the year before and when the figures are adjusted to include the… Continue reading US Online Sales Jump 23% In Run Up To Christmas
BSkyB was one of the best performers in yesterday’s media market, with shares rising 3.52% to close at £6.61˝ following reports of good Christmas viewing figures for satellite and cable TV (see Multichannel Broadcasters Overtake ITV1 At Christmas).Former Mercury chief executive, Duncan Lewis, has reportedly ruled himself out of the running for the chairmanship of… Continue reading Sharewatch
