After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK.The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the most… Continue reading Feature: OMD Sees Television Advertising On The Up
The ITC has rejected complaints aimed at Channel 5, that the documentary, Michael Jackson’s Face, was cruel and mocking.The programme, which drew Channel 5’s largest ever audience for an original show (see Jacko Helps Five Face The Future), documented the changing appearance of the face of the pop star Michael Jackson and the possible reasons… Continue reading ITC Rejects Complaints Over Michael Jackson’s Face
Emap has announced that Brian Page will be the new programme director at RockFM/Magic 999.Prior to joining Emap, Page worked as programme controller at Wave 102 which is part of the Wireless Group. He has also worked within Scottish Radio Holdings, where he began his career as a presenter, before climbing the ladder to become… Continue reading RockFM/Magic 999 Announces New Programme Director
The MRG’s newly relocated Media Planning Course took place on 23rd-25th October 2002 at Moor Hall in Cookham – the Chartered Institute of Marketing’s HQ.Over 30 delegates from a wide range of agencies, media owners and research companies gathered to hear industry experts imparting their knowledge on various aspects of media planning over the first… Continue reading MRG 3-Day Course: Media Planning
Radio advertising is responsible for 7% of all display advertising revenues, according to the latest figures from Nielsen Media Research, up from 6.8% on the previous twelve months. There are many valuable lessons that new media could well learn from radio, Ewan Darby, Strategic Planning Manager, from Nielsen Media Research, explains…October 2002 has been a… Continue reading NewsLine Column: Blowing The Radio Trumpet
Advertising revenues at many major US newspaper groups have just seen their first quarterly gain after six consecutive quarters of decline, according to estimates by Merrill Lynch. This is consistent with the pattern of recovery that was seen following the recession of 1990-1991, say analysts. Total advertising revenues fell by 9% during the full year… Continue reading US Newspapers Show First Positive Quarter Since Q4 2000
Online ad solutions group, DoubleClick, has announced the acquisition of Protagona plc, the UK-based campaign management software company.The deal, which has been expected for some time, will see DoubleClick increase its exposure to the planning side of the industry. Protagona produces Ensemble, software which helps direct marketers to both plan and execute their campaigns.In the… Continue reading DoubleClick Expands Direct Marketing Business
Although consumer take-up of video-on-demand (VOD) has been limited so far, cable companies are eager to promote the technology and a new study from The Yankee Group estimates that revenues will total $2.8 billion in 2006. The report, Video-on-Demand: Sustained MSO Commitment Drives Rapid Growth, claims that the leading cable operators have been swift to… Continue reading Cable Operators Throw Weight Behind VOD
NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002
Jim Blundell, managing director of Survey Audits, will warn delegates at next week’s European Television Symposium of the perils of introducing new television audience measurement systems.He will cite the example of Australia where last year, ATR replaced ACNielsen as the approved TV measurement providers. There were numerous problems during the changeover and industry figures squabbled… Continue reading Television Conference To Tackle Audience Measurement
