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Revenues from premium mobile messaging will exceed those from online advertising by 2006, according to a new study from Jupiter Research. The report predicts that while internet advertising revenues will total E3.1 billion in four years time, the premium mobile messaging market will be worth E4.6 billion. Jupiter emphasised that SMS messages will continue to… Continue reading Premium Mobile Revenues Set To Leap, Says Jupiter

ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch

Week on week analysis of the media sector shows stocks depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus last week following news of advanced merger talks that could lead to the creation of a single ITV (see Carlton And Granada Enter… Continue reading Sharewatch

Fox Kids is promoting its half-term programming and its new cartoon, Shin Chan, with a free A5 comic in The Sun and a TV advertising campaign.The promotion will see the comic inserted into 3 million copies of The Sun on Saturday 19th October. During the October half-term week the Fox Kids channel will be branded… Continue reading Fox Kids Teams Up With The Sun For Cartoon Promotion

Tonight will see MediaTel Group’s fourth annual Media Question Time take place at One Great George Street, Westminster, with a top media panel debating key industry issues under the chairmanship of BBC media correspondent Torin Douglas.The event is by invite only, but if you’ve missed out MediaTel NewsLine has just two pairs of tickets available… Continue reading Win Two Pairs Of Tickets For Tonight’s Media Question Time

RAJAR has announced that is has moved into the third phase of its audiometer testing programme.In September RAJAR launched a six-month test of the US manufactured Arbitron portable people meter. The test is monitoring the listening habits of 300 London households to 32 cross-platform radio services.RAJAR is hoping that the testing period will ascertain if… Continue reading RAJAR Enters Third Phase Of Audiometer Testing

Permission-based mobile media is 50% more successful at building brand awareness than TV and 130% more successful than radio, according to independent research from Enpocket.The report, The Branding Performance Of SMS Advertising, claims that 44% of consumers recall a brand after receiving a text message, compared with the 30% recall level for TV ads and… Continue reading SMS Beats Traditional Media In Building Brand Awareness

BBC1 has proved that international football is still a ratings winner with Saturday’s England versus Slovakia Euro 2004 qualifying game attracting a peak audience of 10 million.The match, which kicked off at 6.30pm, attracted an average audience of 8.5 million and achieved a 41.6% share of viewing. It easily beat the makeover show, How Do… Continue reading BBC Scores With England’s Victory Over Slovakia

Capital Radio and UBC Media have signed an agreement with Chrysalis Radio to launch what they claim is the world’s first DAB digital radio electronic programme guide (EPG).Initially the EPG will be launched on both the CE London and MXR regional multiplexes and will carry all Capital and Chrysalis Radio services. All future Capital Digital… Continue reading UK Players Unite To Launch First DAB Digital Radio EPG

Associated New Media is promoting the relaunch of its This Is London website with a six-figure multi-platform marketing campaign.The campaign, which includes outdoor, radio, London Underground and viral email activity, launches this week to promote the improved features on the thisislondon.co.uk website. Following research into the preferences of its users, new sections have been added… Continue reading This Is London Relaunches With Six-Figure Campaign