The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband
Media communications and market research network, Aegis Group, has acquired INNER Strategic Research, a Madrid-based independent market research agency. Aegis has been looking to expand Synovate, its market research network, and will pay an initial £3 million in cash for the Spanish firm. A deferred sum is payable over the next three years dependent on… Continue reading Aegis Acquires Spanish Market Research Group
Week-on-week analysis of the media sector reflects a turbulent week of trading, hit by heavy profit-taking on fears that insurance companies are forced sellers of equities.On the corporate news front, BSkyB is in focus on the back of the announcement that chief executive of Channel Five, Dawn Airey, is to join the channel as managing… Continue reading Sharewatch
Nearly 6% of Europeans now have access to broadband services, up from 4% six months ago, according to a new survey from Forrester Research. This increase is partly due to the proliferation of high-speed services in the UK (see More Brits Switching To Broadband) where more than two million customers have now signed up. However,… Continue reading Broadband Catching On In Europe, Says Forrester
Dawn Airey has announced that she is stepping down as chief executive of Channel 5 to join BSkyB as managing director of its Sky Networks division. It had been widely expected that Airey would become ITV’s new director of channels following news of David Liddiment’s departure from the network. However, it has been confirmed that… Continue reading Airey Leaves Channel 5 Top Post For BSkyB
JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits.Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared with… Continue reading JCDecaux Bullish After H1 Profits Announcement
A new survey from Ovum for the telecoms regulator, ODTR has revealed that 61% of Irish people own a PC and 49% have access to the internet. Of home internet users, 60% said they used dial-up modems, while 39% had used ISDN connections. 45% of those online had made a purchase over the internet from… Continue reading Ireland Set To Attain 50% Internet Penetration
National press display advertising in the UK is ‘volatile and unpredictable’, according to the Daily Mail & General Trust (DMGT). The group says that revenue in this sector will be pretty much flat in the second half, resulting in a full year decline of around 9%. The group says that retail and travel advertising have… Continue reading UK Press Advertising Is ‘Volatile And Unpredictable’, Says DMGT
