Sky Active has formed a partnership with Press Red to begin technical trials for online interactive television ads on the Sky digital platform.The trials are integrating Press Red’s Black Box Designer, which is intended to help facilitate the creation of interactive adverts, into Sky’s interactive broadcast systems.Toby Ireland, commercial director at Sky Interactive, comments: “We… Continue reading Sky Gets Interactive With Press Red
US radio will grow 5% to 6% in 2002 predicts Gary Fries, president and chief executive officer of the US Radio Advertising Bureau (RAB). He described the radio sector as ‘good, stable and strong’ and urged the industry to captilise on current revenue growth. In July total revenues rose by 9% year on year, with… Continue reading US Radio Revenue Shoots Up 9% In July
Julie Harris, deputy managing director and group publishing director of the Elle and Top Sante titles, is leaving Emap to join Hachette as general manager of the women’s magazine group.The departure of Harris is the first, of what some are predicting will be a steady stream of departures from Emap since the end of its… Continue reading Handbags At Dawn For Emap And Hachette
The troubled media giant, Vivendi Universal has vowed to look to the future as it bids to reduce the huge debts built up by former chief executive, Jean-Marie Messier. Current boss Jean-René Fourtou has committed the company to an asset disposal programme that is designed to raise E12 billion over the next eighteen months. He… Continue reading Vivendi Unveils Asset Disposal Plans
Telewest Broadband’s head of marketing for interactive services, David Caswell, has stepped down following a further round of restructuring at the troubled cable group.The latest restructure comes less than two months after the appointment of Charles Burdick as managing director following the departure of Adam Singer, who was reportedly forced to resign by the company’s… Continue reading Telewest Broadband Marketing Chief Steps Down
The Telegraph has secured BMW as the sponsor of its Ryder Cup golf supplement.BMW will be the only advertiser in the supplement, which appeared in the newspaper today. The 8-page magazine, which is 70% editorial and 30% advertising, is being promoted with radio adverts on national talk-based radio station, TalkSPORT.The deal was negotiated by Richard… Continue reading Telegraph Secures BMW Sponsorship
GWR Revenues Stay Flat In First HalfAirtime revenues at GWR Group are forecast to be flat for the six months to 30 September, slightly behind the trading at Capital Radio, which saw a rise of 2% over the same period. In a trading statement today, GWR says that UK like for like revenues will be… Continue reading Radio Groups Paint Gloomy Picture Of UK Market
Internet spending in the US is set to increase by an average of more than 25% this year, according to a new report from eMarketer. Average online expenditure fell last year but in its latest report, Retail Industry Online, eMarketer estimates that US internet users will increase their annual spending from an average of $866… Continue reading US Online Buyers To Increase Spending
JCDecaux has secured the 15-year street furniture contract for Watford, in a deal thought to be worth around £10 million.The deal, which consists of bus shelters, council information panels, advertising columns and interactive information kiosks, will provide clients with 160 advertising faces and will make JCDecaux the first outdoor contractor with a presence in Watford’s… Continue reading JCDecaux Wins 15-Year Street Furniture Contract
Four UK radio operators have released trading figures this week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present. Capital Radio this morning said that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2% (see Capital Radio Sees… Continue reading UK Radio Trading Figures Comparisons
