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Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research. The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and… Continue reading UK Online Advertising Worth Over £150 Million, Says Nielsen

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001. The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally… Continue reading Insight Analysis – Has The Bell Tolled For Ad Recovery?

There is little doubt that the arrival of the web has made a great difference to people’s lives and a new study from GartnerG2 has found evidence that offline activities are losing their appeal as a result. The report, Internet and E-mail: Changing Traditional Media Consumption, found that 20% of web users watch television less… Continue reading Net A Growing Threat To Old Media, Says GartnerG2

Affluent Americans are the fastest growing income group online, according to a new report from Nielsen NetRatings. The number of online individuals with annual household incomes ranging from $100,000 to $150,000 increased by 20% last year. This group now makes up 12% of the US internet population. “Droves of highly paid executives are coming online… Continue reading High Earners Driving US Internet Growth

Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September

The ASA has upheld complaints against two national press ads for Vodafone after it was claimed they were sexually gratuitous.The ads were featured in Time Out, The Guardian‘s Guide supplement and The Times’ Play magazine. One ad depicted a partly clothed couple against a wall and the other showed a couple on the bonnet of… Continue reading ASA Censures Sexually Gratuitous Vodafone Ads

Media Stocks were seen up on Tuesday cheered by a positive start to third quarter earnings in the US and positive UK inflation data.BSkyB was the sector’s biggest riser, up 13.02% to 573p.Meanwhile, Carlton and Granada remained in focus following their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). City analysts had… Continue reading Sharewatch

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001.The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally seen… Continue reading Feature: Has The Bell Tolled For Ad Recovery?

The Mobile Marketing Association (MMA) has announced that chairman, Steve Wunker, is to step down in response to the increasing demands made by the “phenomenal growth” of the industry.Wunker will be replaced temporarily by Lars Becker, CEO of Flytxt and Jeremy Wright, CEO of Enpocket, who will be interim deputy chairman.Becker commented: “We are at… Continue reading MMA Announces Management Shake-Up

Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness