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Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts

Online sales in the UK increased by more than 42% in 2001, according to an ecommerce survey of businesses carried out by the Office for National Statistics (ONS). The results show that, excluding the financial sector, £18.4 billion of sales were made over the internet last year. That is equivalent to 1% of total sales… Continue reading UK Online Sales Worth £18 Billion In 2001

The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts. In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism

More than one million UK households now have a high-speed broadband internet connection, according to new a report from communications regulator Oftel. The figures from telecoms operators show that the number of broadband connections has doubled over the last six months, with uptake rates now running higher than 20,000 per week. The Oftel figures concur… Continue reading UK Hits One Million Broadband Homes

The US radio sector is showing healthy advertising revenue figures, with the RAB this week reporting a 5% rise in August and claiming that Q4 should see double-digit growth (see US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated). This follows an impressive 9% jump during July (see US Radio Revenue Shoots Up… Continue reading US Radio Benefits From Strong TV Market

ITV viewing figures are improving ‘significantly’ during the autumn season and are now tracking flat compared with last year, according to analysts at Merrill Lynch. In August, ITV1’s share of viewing was 23.7%, a year on year decline of 1.1% points, but a rise from July’s low of 22.4%. BBC1 remained virtually flat both year… Continue reading ITV Shows Autumn Pick-Up In Viewing And Revenue

On the corporate newsfront, Carlton remained in focus, on news that chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher, despite Carlton’s denials (see Carlton Denies Murphy Is Set To Leave). Media analysts have speculated Carlton is buying for time, in order to avoid leaving itself vulnerable to an… Continue reading Sharewatch

With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience

IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue

The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts.In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from the… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism