Search targeted marketing group Espotting has signed a three-year deal with Lycos to have its sponsored links included on the portal’s web directory and channel pages in the UK, France, Germany, Spain and Italy.According to Espotting, which is about to celebrate its second birthday, the deal is significant because it represents the first time that… Continue reading Espotting Secures Pan-European Tie-In With Lycos
The Telegraph Group has secured Inter-Continental Hotels as the sponsor of its Business Travel supplement, which will be distributed in the Daily Telegraph, The Business and Business Traveller magazine.The sponsored supplement is the first full print-run insert that the Telegraph Group has organised for The Business since it took on the national ad sales contract… Continue reading Telegraph Ad Deal Spans Business Titles
Revenues at Chrysalis Radio are continuing to outperform the market and are expected to show a 9.5% increase during the 12 months to August 2002, the group announced in a trading statement this morning. This compares to an anticipated decline of 5.0% for the UK radio sector as a whole.Revenues at Chrysalis are predicted to… Continue reading Chrysalis Revenues 15%pt Stronger Than Radio Sector
ITV is to invest £825 million in new programming next year in a bid to increase its audience share and secure lucrative advertising deals.The renewed investment represents a 7% increase on this year’s programming budget, which was £775 million. ITV, which is suffering from the effects of the advertising downturn and stiff competition from the… Continue reading ITV To Put £825 Million Into New Shows Next Year
The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
The Evening Standard‘s Hot Tickets supplement will re-launch this Thursday as Metro Life with the support of a month-long television ad campaign.The concept is an extension of the Metro Life section of Associated Newspaper’s free morning title, The Metro, which has been popular with advertisers. The new supplement will include advertising from Coca-cola, Baileys, Uniqlo,… Continue reading Evening Standard Re-Launches Hot Tickets
The BBC has today welcomed the decision by the Government to approve its new digital channel BBC3 and has admitted that Culture Secretary Tessa Jowell was right to delay the launch.BBC director general, Greg Dyke, admitted: “BBC3 is central in our drive to connect with young audiences. This has been a tough decision for the… Continue reading Dyke Praises Jowell For Diligence Over BBC 3 Decision
