More Industry News articles
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date. “Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando.… Continue reading Governments Should Bow To Consumer Demand On DTT, Says Report
Last Thursday night, at the illustrious Hippodrome nightclub in London’s Leicester Square, MediaTel joined forces with Virtue TV to enter the NABS/Virgin Radio Battle Of The Bands competition.Established funk-rock band, Trash Alley, were joined by their newest recruits, the Alley Cats. It was all very rock-and-roll with a dressing room overlooking Soho’s side streets complete… Continue reading MediaTel Group Vamps It Up For Battle Of The Bands
Digital Video Recorders (DVRs), which were heralded as a revolutionary innovation in the media marketplace, have failed to win over the American public, according to a new report from The Yankee Group. Research shows that only 1.8 million US households will have DVRs by the end of the year although this is set to increase… Continue reading DVRs Fail To Live Up To The Hype
Search targeted marketing company, BTLookSmart, has announced a series of advertising deals with online real-estate companies Assertahome, Fish4homes, Smart Estates and Primelocation.com.The deals will see the sites employ BTLookSmart’s search targeted marketing services to attract people browsing online for properties to buy or rent. The service runs through MSN, BT Openworld, Tiscali, NTL Home, UK… Continue reading BTLookSmart Lands Estate Agent Deals
Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System
Associated Newspapers’ Evening Standard is launching what it claims to be a revolutionary new SMS ad response mechanism.The paper will run a full-page ad on 8 October promoting the service and offering readers the chance to register their name, address and mobile number. These details will then be incorporated into a database allowing readers to… Continue reading Evening Standard Launches SMS Ad Response System
Carlton has denied reports that chief executive, Gerry Murphy, is set to leave the group and take a position at DIY group Kingfisher.A spokesperson for Carlton told NewsLine: “He is fully occupied with his position at Carlton and has not agreed to work with anyone else.”The speculation was first raised in The Sunday Telegraph in… Continue reading Carlton Denies Murphy Is Set To Leave
BSkyB is preparing to launch Sky One Mix, its first new digital entertainment channel for over a decade.The channel, which will be available to Sky Digital satellite subscribers, is expected to launch in the next few months, possibly as early as November. It will show a mixture of new programmes and repeats of the most… Continue reading BSkyB To Launch New Digital Entertainment Channel
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date.“Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando. “Compared… Continue reading Governments Should Bow To Consumer Demand On DTT