The Telegraph has secured BMW as the sponsor of its Ryder Cup golf supplement.BMW will be the only advertiser in the supplement, which appeared in the newspaper today. The 8-page magazine, which is 70% editorial and 30% advertising, is being promoted with radio adverts on national talk-based radio station, TalkSPORT.The deal was negotiated by Richard… Continue reading Telegraph Secures BMW Sponsorship
Although sales of stand-alone Personal Video Recorders (PVRs) have been sluggish until now, there are signs that the technology is starting to enter the public conciousness. A new report from Informa Media Group forecasts that the number of PVR households worldwide will total 2 million at the end of this year and rise to 24… Continue reading PVRs To Emerge As A Force, Says Informa Media
Interactive ad agency OMDtvi is set to launch its second campaign for make-up brand Rimmel following the success of the first campaign, which Sky claimed was the most successful in its history (see Interactive Ad Scores On Sky).The interactive activity, for Rimmel’s new Double Act foundation, will be based on sampling to build a database… Continue reading OMDtvi Gets Interactive With New Rimmel Campaign
The ASA has upheld complaints against a poster ad for Robinsons soft drinks, which depicted young children drinking Robinsons juices under water.The poster, which appeared in sports and leisure centres throughout the country, carried the slogan “new thinking new drinking”.A member of the public objected to the advert on the grounds that it was irresponsible,… Continue reading ASA Upholds Complaint Against Robinsons
ITV has retained the rights to broadcast the UEFA Champion League matches under a new deal covering the 2003 to 2006 seasons.The decision follows speculation that the BBC was planning to screen sponsors’ logos in an attempt to strengthen its bid to secure the rights to the matches, a rumour that the BBC has subsequently… Continue reading ITV Retains Champions League Rights
Radio Authority chairman, Richards Hooper, has been appointed deputy chairman of the Government’s new communications super-regulator, Ofcom.Hooper, who missed out on the job of chairman following the appointment of Lord Currie of Marylebone earlier this year (see Lord Currie To Chair New Communications Regulator) is one of five new non-executive appointments to the Ofcom board.… Continue reading Richard Hooper Joins Ofcom As Deputy Chairman
Chrysalis Radio is in advanced discussions to take control of LBC’s owner, London News Radio, from GWR Group, the group has confirmed this afternoon. No figure was cited in Chrysalis’ statement, but press reports speculate that the group will pay in the region of £25 million for LNR. However, the acquisition would be part of… Continue reading Chrysalis To Swap Galaxy 101 For London News Radio
Chris Moyles’ new early-evening entertainment show, Live With Chris Moyles, has added 100,000 viewers since its debut yesterday, according to unofficial overnight figures from BARB.Last night the show, which is set in a bar in Islington’s Caledonian road, was watched by around 500,000 viewers, a 25% increase on the 400,000 who tuned in for the… Continue reading New Chris Moyles Show Pulls In The Punters For Five
Radio content and programme producer UBC Media Group this morning said that its revenues are expected to be up by 20% year on year for the six months to 30 September 2002. Growth has been particularly strong at Classic Gold Digital, with revenues up 58% to around £2.2 million. UBC acquired the Classic Gold business… Continue reading UBC Figures Show Positive Radio Revenue Growth
Freeserve has announced that Eric Abensur is to take the post of chief executive officer following the recent departure of John Pluthero (see Pluthero Quits Freeserve For Energis).Abensur, who has been acting CEO since Pluthero’s resignation, previously worked at Freeserve as chief financial officer. Prior to this he was director of finance at France Telecom… Continue reading Freeserve Appoints New CEO To Replace Pluthero
