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Loss of unsuccessful companies and continued consolidation are to be key characteristics of the European pay-television sector, according to forecasts by analysts at Merrill Lynch. With the exception of BSkyB in the UK, early entrants to the European pay-TV sector have generally seen their market share erode over the last few years, as new competitors… Continue reading European Pay-TV Sector Faces Further Failures And Consolidation

Justin Sampson, managing director of the RAB, has sent a letter to advertisers and agencies defending RAJAR’s diary system of audience measurement against recent attacks made by Wireless Group chairman and chief executive, Kelvin MacKenzie (see MacKenzie Renews Criticism Of RAJAR’s Diary System).In the letter, Sampson concedes that there are “potentially valuable” aspects to the… Continue reading RAB Defends RAJAR’s Diary System Against Criticism

JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits.Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared with… Continue reading JCDecaux Bullish After H1 Profits Announcement

Media Stocks were seen under pressure on Wednesday as the FTSE dropped back below the 4,000 mark to its lowest level since the end of July, hit by profit taking on Wall Street and continued weakness in the insurance sector.Reuters slumped to a near 11-year closing low, hit by profit warnings in the investment banking… Continue reading Sharewatch

BT is launching a £10 million TV advertising campaign over a 10-day period in a bid to double the weekly take-up of its broadband internet service.The campaign, called ‘Possibilities’, will run across terrestrial, cable and satellite channels from next Sunday as key part of BT’s drive to achieve 1 million ADSL broadband connections by summer… Continue reading BT To Spend £1m A Day Promoting Broadband

Guardian Newspapers has secured a major sponsorship deal with Scottish Courage that will see a special food and beer supplement appear in October’s issue of Observer Food Monthly.The 32-page Brewing Up An Appetite supplement will challenge the choice of wine as an accompaniment to food, with Alistair Little suggesting suitable beers for different meals. It… Continue reading Guardian Celebrates Beer With New Sponsorship Deal

Hachette Filipacchi has launched a new mobile marketing service across its portfolio of titles, which includes Sugar, B and TV Hits.The service will give advertisers access to a database of over 50,000 mobile records, with a broad choice of demographics including age and gender profiles. Services will include SMS push campaigns to the magazine readers,… Continue reading Hachette To Launch New SMS Marketing Service

The Chrysalis-owned Galaxy Network is to launch a new weekly consumer magazine, called Galaxy Out There.The magazine, which is scheduled to launch in November 2002, will have an initial print run of 500,000 copies and will be distributed through Galaxy’s five regional transmission areas: South Wales and the West, Birmingham, Manchester and Yorkshire, as well… Continue reading Chrysalis Launches Galaxy Spin-Off Magazine

A Veronis Suhler Stevenson (VSS) report has painted a very bleak picture of recent times in the US communications industry, according to an article on MediaPost. Veronis’ Communications Industry Report shows that the number of publicly-held media companies in the US has plunged by 37% over the past two years. At the companies that remain,… Continue reading Veronis Suhler Report Reflects Battered US Media Industry

AOL has appointed Phillip Rowley to the newly created position of president and chief operating officer of its European operations.Rowley, formerly AOL Europe’s chief financial officer, will oversee the company’s corporate and operational functions in the UK, France and Germany. He will report to Michael Lynton, president of AOL Time Warner International and CEO of… Continue reading AOL Europe Appoints New President And COO