Nightfly, the Diego-backed mobile marketing company, has released the results of a study showing that 39% of 18-35 year-olds prefer to receive promotions via SMS than any other medium.The survey, which involved a random poll of 1,600 consumers from Nightfly’s opt-in database, shows that radio was the next preferred medium with 20.2% of the votes,… Continue reading SMS Ads Come Out Top With Younger Consumers
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts And End To Bulk Sales
Channel 4 is moving its long running soap Brookside out of its peak-time slot to make way for Hollyoaks, which will now be shown five nights a week.Brookside will have its last peak time broadcast at the end of November, and will then be shown in 90 minute broadcasts on Saturday afternoons.Mark Thompson, chief executive… Continue reading Channel 4 Shuns Brookside For More Hollyoaks
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent. The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight… Continue reading Major Publishers Withdraw From SMG Auction
Friede Springer, the largest shareholder in the German publisher Axel Springer Verlag has consolidated her hold on the company by acquiring a 10.4% stake from Deutsche Bank. The bank yesterday took control of the 40% stake in Axel Springer previously owned by the indebted Kirch Media Group (see Deutsche Bank Temporarily Takes 40% Axel Springer… Continue reading Deutsche Bank Sells On 10% Stake In Axel Springer
Liberty Media is thought to be out of the running to acquire the cable assets of Deutsche Telekom for the second time, according to a report in the Financial Times. The paper quotes insiders as saying that Liberty’s consortium has failed to make it to the latest round of the auction. Liberty had put together… Continue reading Liberty Out Of Deutsche Telekom Cable Auction, Says FT
Deutsche Bank has acquired a 40% stake in Axel Springer Verlag, Europe’s largest newspaper publisher, for E667.3 million. The stake was owned by Leo Kirch, the fallen head of the KirchGruppe media empire. The Springer shares were collateral for a loan which Deutsche Bank had extended to the Kirch group. The collateral was offered for… Continue reading Deutsche Bank Temporarily Takes 40% Axel Springer Stake
The ASA has upheld a complaint against a text message advert for a telecommunications company that stated: “You are a dick and I am going to kick your head in ya big useless donkey.”Recipients complained that the ad, which was intended to encourage mobile users to upgrade their phones, was irresponsible and offensive. The company… Continue reading ASA Censures Offensive Text Message Ad
Media stocks were seen under pressure on Tuesday as London equity markets followed Wall Street south, bearish sentiment was compounded by continuing concerns over the timing of any advertising recovery.Granada extended losses after further speculation that Carlton‘s chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher. According to analysts,… Continue reading Sharewatch
Clear Channel’s UK billboard company, More O’Ferrall, is to be rebranded as Clear Channel as part of a £5 million upgrading programme aimed at positioning the company as the country’s leading force in outdoor advertising.The new name and livery, which was unveiled by Clear Channel Worldwide’s president and chief operating officer Mark Mays, will appear… Continue reading More O’Ferrall To Rebrand As Clear Channel
