The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001.The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally seen… Continue reading Feature: Has The Bell Tolled For Ad Recovery?
The Mobile Marketing Association (MMA) has announced that chairman, Steve Wunker, is to step down in response to the increasing demands made by the “phenomenal growth” of the industry.Wunker will be replaced temporarily by Lars Becker, CEO of Flytxt and Jeremy Wright, CEO of Enpocket, who will be interim deputy chairman.Becker commented: “We are at… Continue reading MMA Announces Management Shake-Up
Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded
Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday
The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan.The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in quality programming, leading to increased viewing, generating greater advertising… Continue reading Carlton And Granada Move Closer To £2.6bn Single ITV Company
ITV has appointed controller of CBBC, Nigel Pickard, as its new director of programmes, replacing David Liddiment who leaves the Network at the end of the year (see Liddiment Quits ITV Director Of Channels Role).As controller of CBBC Pickard is responsible for the commissioning, production and scheduling of children’s and youth programming for BBC Television.… Continue reading ITV Appoints New Director Of Programmes
Digital marketing company, ValueClick, has been appointed by Streetmap to handle all of its advertising sales.The deal, which was signed after a six-month testing period, will see ValueClick’s media sales team manage all of Streetmap.co.uk‘s advertising inventory.Kate Sutton, commercial director of Streetmap, commented: “Advertising is vital to us- the majority of our users access map… Continue reading ValueClick Lands Ad Deal With Streetmap
Channel 4 has announced it is to invest £430m in programming next year but has claimed its 20th anniversary “doesn’t feel like an appropriate time for a celebration”.It has been a relatively bad year for Channel 4, which has suffered from the closure of its Film Four production arm and the expense of establishing digital… Continue reading Channel 4 To Invest £430m In Programming In 2003
David Montgomery’s venture capital-backed bid for SMG’s Herald and Sunday Herald publishing business is understood to be out of the running, possibly because the tabled offer was too low. If the reports are correct, the 3i Group-backed bid from former Mirror Group chief executive Montgomery will be the third major bidder to drop out of… Continue reading Montgomery May Be Out Of Herald Papers Bid
