Advertisers are often accused of overlooking older consumers and talking only to the young. Certainly, the over-50s have a high level of disposable income, which, coupled with their increasingly liberal attitude towards savings, is making them a powerful force.But they are also among the heaviest consumers of many traditional forms of media, so it is… Continue reading Feature: Old Money In The Grey Consumer Market
BSkyB and Yell.com have launched an online directory service on Sky Active enabling digital viewers to access Yell’s database through their televisions.The newly branded Yell service will replace the Eating Out and Places To Stay guides on the Sky Active platform. The new directory is accessible through the classified and information service on the Sky… Continue reading Yell Teams Up With Sky Active For Interactive Directory
Brands believe they must continue to pour money into online publishing in order to maximise their return on investment, according to a report from the Newspaper Society.The report, entitled Investing Media Brand Equity Online, shows that the majority of publishers have invested up to 30% of their reputation in their online offerings over the last… Continue reading Online Publishers Believe They Must Up Investment
Smash Hits has secured Woolworths as the headline sponsor of the Smash Hits poll winners party in a £1 million deal.The sponsorship will run across all of the Smash Hits brand platforms, which include; Smash Hits TV, Smash Hits online and Smash Hits magazine. Woolworths will feature on the new Smash Hits chart show, which… Continue reading Emap Secures Sponsor For Poll Winners Party
The Commercial Radio Companies Association (CRCA) has confirmed that a new Network Chart Show will replace the widely syndicated Pepsi Chart from next January.The new Chart Show, which will continue to be produced by UBC, is to be broadcast by a large consortium of commercial radio stations, including those owned by Capital, GWR, Chrysalis Radio… Continue reading CRCA Welcomes New Network Chart Show
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth… Continue reading BBC Magazines Restructures Ad Sales Operation
Chrysalis has appointed its operations director, Mark Flanagan, as managing director of the LBC and NewsDirect radio stations, which it acquired from GWR last month for £23.5 million (see Chrysalis Strengthens London Offering With LNR Acquisition).Flanagan, who was formerly responsible for the group’s Heart and Galaxy branded stations, will oversee the relaunch of LBC on… Continue reading Chrysalis Appoints New MD To Head LBC And News Direct
There will be 75 million online banking customers in Europe by the end of 2005, up from 23 million in 2000 and 49 million this year. This is according to a new report from Datamonitor, as quoted by eMarketer. The European eBanking Market Update report shows that the UK, Germany and the Nordic region currently… Continue reading European E-Banking To Reach 75m By 2005, Says Datamonitor
At a time when UK high street sales are sluggish, the internet is becoming an increasingly important marketplace and one of its major advantages would appear to be its flexibility. One third of all online sales are made between 6pm and 9am, according to new research from Barclaycard. “People with busy lives often don’t have… Continue reading Internet Luring Off Peak Shoppers, Says Report
