More Industry News articles

The media industry can expect to see no let up in the advertising downturn with the situation likely to get worse before it gets better. That is the disheartening conclusion to be drawn from research by WestLB Panmure as reported by The Guardian. The investment bank cited the prospect of conflict in the Middle East… Continue reading New Forecast Warns Of Continuing Ad Slump

European broadband users are twice as likely to use illegal file-sharing services than dial-up users, according to a new report from Jupiter Media. The study found that 39% of broadband users across Europe use their high speed connection for swapping files, compared to only 18% of narrowband users. This is not surprising given the time… Continue reading Broadband Driving Up Online Music Downloads

Although there are only a small number of products on the market, advanced set-top boxes have the potential to significantly enhance our viewing and online experiences. A new report from Strategy Analytics claims that sales of these boxes, known as “thick clients” will reach 33.5 million by 2008. The report, entitled Set-Top Box Evolution: From… Continue reading Advanced Set-Top Boxes To Inspire Satellite Sector

Media stocks struggled again on Wednesday as investors anxiously awaited further profit warnings and continued to eye events in Iraq.The media sector was seen in focus after German Bank, West LB, downgraded the entire sector citing the weakness in the US advertising recovery. UK traders are also awaiting the interest rate decision from the bank… Continue reading Sharewatch

Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent.The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight other… Continue reading Major Publishers Withdraw From SMG Auction

Lingerie brand Gossard is launching its new range of g-strings with a £2 million multi-media campaign.The promotion will include press, TV ads, outdoor, SMS and online activity featuring the new “Gossard do things my way” strapline.The SMS campaign will tie in with the TV commercials, which invite viewers to text Gossard to receive a £1… Continue reading Gossard Promotes G-Strings With Multi-Media Campaign

Former ITV daytime controller and BBC head of marketing, Maureen Duffy, has been appointed chief executive of the recently formed Newspaper Marketing Agency (see National Newspapers Unite To Promote Ad Space).Duffy, who was blamed for the departure of Richard and Judy from ITV to Channel 4 (see ITV Names Hamilton New Daytime Controller), will head… Continue reading Maureen Duffy Takes Newspaper Marketing Role

The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of overseas sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales

The BBC1’s £4.5 million reality-style TV show, Fame Academy, appears to be failing to pull in the viewers.According to unofficial overnight figures from BARB, last Friday’s episode of the programme attracted an audience of just 4.6 million viewers, just behind Gardeners World on BBC2. The update the following Tuesday shed a further million viewers, leading… Continue reading BBC’s Fame Academy Suffers From Pop Stars Fatigue

Emap has appointed Alison Hall as editor of its fortnightly young women’s title, More!Hall previously worked as deputy editor on Emap’s teen title, Bliss, which recently followed Glamour in adopting the hand-bag friendly A5 format (see Bliss To Relaunch With A5 Format). Prior to that Hall was editor of Emap’s Slimming and Celebrity Bodies magazines.Commenting… Continue reading Emap Appoints Alison Hall As New Editor Of More!