Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.In an… Continue reading Just Media Arranges Six-Figure Campaign For Morse
Almost 90% of European newspaper publishers believe that digitally printed newspapers will be a commercial reality by 2010. This is one of the findings of a new report from Digital Dots, published in partnership with Ifra, the international organisation for media publishing. The Digital Newsprint for Roaming Readers report, which surveyed 50 European newspaper publishers,… Continue reading Digitally-Printed Newspapers Will Be Commercial Reality By 2010, Say Publishers
Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report. The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and… Continue reading Magazine Publishers Should Look To Asia For Sales Growth
Mobile phone operators who ploughed millions of pounds into third generation investments will not see a return on their outlay for about twelve years, according to a sobering report from Forrester Research. In a survey, nine out of ten senior executives at European 3G licence holders expressed confidence that the technology, which features audio, video… Continue reading 3G Operators Face Long Wait For Profits
The Italian Government has said that it is not concerned that the merger of pay-TV operators Stream and Telepiù will created a monopoly in the market (see News Corp Completes Telepiu Transaction). Telepiù is being acquired by Rupert Murdoch’s News Corporation for E920 million and will be merged with News Corp’s Stream division to form… Continue reading Italian Government Sees No Problem With Murdoch Monopoly
Media Stocks were seen under pressure on Thursday, as London equity markets were knocked by Wall Street’s retreat following a flurry of profit warnings.Disappointing retail data and more negative news in the financial sector also weighed on the media sector.On the corporate newsfront, Pearson was seen in focus after chief executive, Dame Marjorie Scardino, reportedly… Continue reading Sharewatch
One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month. The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when the signal is strengthened in four years… Continue reading One In Four Households Will Not Receive Freeview
The BBC has announced that its new digital terrestrial TV platform, Freeview, will launch on 30 October with an extra four new television channels and five new radio stations.In addition to the 28 channels already confirmed (see BBC And BSkyB Name Free-To-Air DTT Service), the platform, which replaces the now defunct ITV Digital, will feature… Continue reading Freeview Digital Service Will Launch This Month
AOL Time Warner chairman, Steve Case has vowed to become more involved in the running of the corporation as it looks to emerge from a difficult year.There had been widespread speculation that the falling share price, allegations of accounting malpractice and the slowing growth of the America Online internet unit had made Case’s position untenable.However,… Continue reading AOL Chief To Take More Active Role
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 around Fantasy Evening Concerts on… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
