Granada has secured Norwich Union Direct as sponsor of the weather reports on its ITV News Channel.The deal, which begins at the end of this month, will also coincide with the re-branding of ITN News, which is to be renamed ITV News Channel.The sponsorship will be included in the twice hourly news bulletins and four… Continue reading Granada Secures Sponsorship For ITV News Channel
The Newspaper Society has called on the regional press to evolve to keep pace with the changing needs of advertisers.Speaking at the Newspaper Society’s annual advertising conference, Tim Bowdler, chief executive of Johnston Press, said: “In an ever-more competitive landscape it is vital that regional newspapers evolve to meet the changing needs of our advertisers… Continue reading Regional Press Must Evolve To Keep Pace With Advertisers
Viacom is launching an initiative that will see its outdoor unit and entertainment brands come together to offer advertisers new cross-media opportunities.The ‘Touchpoint’ initiative will see Viacom Outdoor and Viacom Brand Solutions join forces to present clients with combined advertising opportunities across the entire Viacom portfolio of entertainment products.As part of the initiative Viacom will… Continue reading Viacom Units Link For Cross-Media Sell
The Digital Radio Development Bureau (DRDB) has appointed Nelson Bostock Communications to help drive awareness and generate sales of digital radio units in the key pre-Christmas period.The PR consultancy will work alongside DRDB’s in-house team to generate a consumer campaign highlighting the generic benefits of digital radio. It will also work with manufacturers to launch… Continue reading DRDB Appoints New Agency For Pre-Christmas Push
Sky Active has formed a partnership with Press Red to begin technical trials for online interactive television ads on the Sky digital platform.The trials are integrating Press Red’s Black Box Designer, which is intended to help facilitate the creation of interactive adverts, into Sky’s interactive broadcast systems.Toby Ireland, commercial director at Sky Interactive, comments: “We… Continue reading Sky Gets Interactive With Press Red
The business community is yet to be inspired by high-speed internet connections with the result that UK companies account for just 30% of ADSL services, according to a new report from Oftel. The telecoms regulator also found that under one in ten SMEs have taken up broadband. This is partly due to the fact that… Continue reading UK Companies Remain Cool On Broadband
The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM). UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from… Continue reading Technology Advertising Remains Very Weak, Says UBM
As expected, Chrysalis Radio has this morning announced the acquisition of London News Radio (LNR) from rival GWR Group for £23.5 million (see Chrysalis To Swap Galaxy 101 For London News Radio). The acquisition of LNR, which operates the LBC and NewsDirect stations, will strengthen Chrysalis’ position in the key London market, increasing the group’s… Continue reading Chrysalis Takes GWR’s LNR And Sells Galaxy 101
Telewest Broadband’s head of marketing for interactive services, David Caswell, has stepped down following a further round of restructuring at the troubled cable group.The latest restructure comes less than two months after the appointment of Charles Burdick as managing director following the departure of Adam Singer, who was reportedly forced to resign by the company’s… Continue reading Telewest Broadband Marketing Chief Steps Down
Airtime revenues at GWR Group are forecast to be flat for the six months to 30 September, slightly behind the trading at Capital Radio, which saw a rise of 2% over the same period (see Capital Radio Sees 2% Revenue Decline, Tarrant Stays). In a trading statement today, GWR says that UK like for like… Continue reading GWR Revenues Stay Flat In First Half
