Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year.The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering the… Continue reading Haymarket Profits Hit By Advertising Downturn
A panel of influential media figures at this year’s Media Question Time have voiced support for a return to full service advertising agencies.Separating an advertiser’s media planning and buying from its creative agency has been an ongoing trend for the better part of three decades. However, panellists questioned if this trend was in the interest… Continue reading MQT Panel Advocates Return To Full Service Agencies
Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the… Continue reading Taxi Promotions Gets Fresh With Spearmint Rhino Contract
The quarterly Bellwether report from the IPA has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002. The report, which gauges the opinion of more than 200 of the UK’s top advertising agencies,… Continue reading IPA Report Dampens Hopes Of Early Recovery
Stronger than expected TV upfronts have encouraged Jack Myers to issue a slightly more positive forecast for advertising growth in 2002. However, the recovery is predicted to be slow and protracted. Jack Myers Report calculates that US adspend will total $155.6 million this year, an increase of 1% on the 2001 total. Spot TV is… Continue reading US Advertising Forecasts From Jack Myers Report
Online advertising revenues are projected to decline 8% in 2002 according to new forecasts to be released next week by Jack Myers Report. Myers says that the figures reflect a move by analysts to conform to a standardised set of reporting data, following “years of using inflated industry figures that have resulted in exaggerated forecasts… Continue reading Online Ad Forecasters Overinflate Figures, Says Myers
Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study
Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch
The US took a step closer to the roll-out of digital radio at the end of last week, as the Federal Communications Commission (FCC) approved a technology that will allow broadcasters to transmit digital signals along with their standard FM and AM broadcasts. These simultaneous broadcasts of digital and analogue signals – called in-band, on-channel… Continue reading US Digital Radio Gets A Boost With ‘Hybrid’ Broadcast Technology
