The Chrysalis-owned Galaxy Network is launching a six-figure TV ad campaign aimed at extending its reach amongst youth consumers.The campaign launches tomorrow across the MTV network, E4, Trouble and Bravo. It includes three different executions, all of which feature the strapline “The dance and R&B you salute” against a soundtrack of core Galaxy artists including… Continue reading Galaxy Targets Youth Consumers With Six-Figure TV Push
BT has joined forces with Sky to offer discounted high-speed internet access as part of its effort to reach 5 million broadband users by 2006.The deal will give new and existing subscribers to Sky Digital £80 off the price of equipment for BT Broadband. It builds on the reciprocal relationship between the two companies, which… Continue reading BT Teams Up With Sky For Cut Price Broadband Promo
The BBC has unveiled the logo for its new digital youth channel, BBC3, which is due to launch early next year.The logo spells out the word “three” in slanted blue print and is the first part of the new BBC3 brand identity, the cost of which is rumoured to have run into six-figures. Developed by… Continue reading BBC Unveils Logo For New Digital Youth Channel
Channel 4 has today announced details of the most radical restructure in its 20-year history, including proposals for up to 200 job losses and a major shake-up of its senior management team.The channel’s chief executive, Mark Thompson, told staff at a meeting earlier today that he plans to reduce the headcount of the main Channel… Continue reading Channel 4 Announces Most Radical Restructure In 20 Years
Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research.The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and plan… Continue reading Nielsen Launches Online Adspend Measurement System
The latest ABC figures for national newspaper circulation during September show that there was not a great deal of change in the overall circulation of newspapers, which increased by 0.4% month on month.One of the most significant increases in percentage terms was experienced by The Sunday Times, which saw circulation rise by 5% during September… Continue reading ABC National Newspaper Round-Up – September 2002
Channel 4 has announced that David Brook is stepping down as director of marketing and strategy to launch a new brand and content development business.Brook joined Channel 4 in 1997 as director of strategy and development after successfully completing the launch of Channel Five. Whilst at Channel 4 he was responsible for developing the cross-platform… Continue reading Channel 4 Loses Director Of Marketing And Strategy
The underlying rate of inflation in the UK rose by 2.1% last month to its highest level since April, according to the latest figures from the Office Of National Statistics (ONS).The rate of inflation, whilst higher than expected, is still well below the Government’s target rate of 2.5%. According to reports, the figures could mean… Continue reading UK Inflation Shows Unexpected Rise During September
The media and publishing sector will be forced to lay off more workers in the final quarter of this year than any other industry, according to a report out this week. The recruitment group Reed surveyed 800 UK companies across the board and found that the number planning to downsize had fallen from 10% in… Continue reading Media Workers Set To Feel The Pinch, Says Survey
The US internet population is growing all the time and a large proportion of users are happy with the medium. These are the findings of the Consumer Internet Barometer, a quarterly measure of web usage. However, the survey also exposed growing concerns about internet security and many consumers are still reluctant to disclose personal information… Continue reading US Internet Usage Rises But Security Doubts Persist
