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Dawn Airey has announced that she is stepping down as chief executive of Channel 5 to join BSkyB as managing director of its Sky Networks division. It had been widely expected that Airey would become ITV’s new director of channels following news of David Liddiment’s departure from the network. However, it has been confirmed that… Continue reading Airey Leaves Channel 5 Top Post For BSkyB

The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002

The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing

National press display advertising in the UK is ‘volatile and unpredictable’, according to the Daily Mail & General Trust (DMGT). The group says that revenue in this sector will be pretty much flat in the second half, resulting in a full year decline of around 9%. The group says that retail and travel advertising have… Continue reading UK Press Advertising Is ‘Volatile And Unpredictable’, Says DMGT

Nearly 6% of Europeans now have access to broadband services, up from 4% six months ago, according to a new survey from Forrester Research. This increase is partly due to the proliferation of high-speed services in the UK (see More Brits Switching To Broadband) where more than two million customers have now signed up. However,… Continue reading Broadband Catching On In Europe, Says Forrester

The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband

Week-on-week analysis of the media sector reflects a turbulent week of trading, hit by heavy profit-taking on fears that insurance companies are forced sellers of equities.On the corporate news front, BSkyB is in focus on the back of the announcement that chief executive of Channel Five, Dawn Airey, is to join the channel as managing… Continue reading Sharewatch

A new survey from Ovum for the telecoms regulator, ODTR has revealed that 61% of Irish people own a PC and 49% have access to the internet. Of home internet users, 60% said they used dial-up modems, while 39% had used ISDN connections. 45% of those online had made a purchase over the internet from… Continue reading Ireland Set To Attain 50% Internet Penetration

GWR’s sales house Opus has secured a deal with Dilmah Tea to sponsor Classic FM’s breakfast show.The deal, which is scheduled to start this week, will begin with a four-week sponsorship of the CD Of The Week feature. It will also be linked to a competition to win a years supply of tea and a… Continue reading Classic FM Bags Sponsorship Deal With Dilmah Tea

The BBC is cutting its established political programmes On the Record and Despatch Box and is to replace them with new shows which aim to address the issue of voter apathy, particularly among those aged under 45.The corporation is hoping the new programmes will reconnect audiences to the political process. The BBC has set a… Continue reading BBC To Re-Vamp Political Coverage To Attract Under 45s