After lengthy negotiations Emap has confirmed that Hachette Filipacchi will maintain control of glossy women’s monthly magazine, Red.Insiders have suggested that the Emap was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to prevent the magazine from changing hands.The future of Red has hung in… Continue reading Emap Loses Fight For Red
The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?
NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year.The most activity was seen in the broadsheet market with the Sunday Times, which recently became the official sponsor of England rugby (see Sunday Times To Sponsor England Rugby), experiencing… Continue reading NRS National Newspaper Round-Up – August 2002
GMG-owned Real Radio has expanded its sales team in Yorkshire with the appointment of Steve South as sales director and Steve Howarth as agency account manager.South, who joins from Pulse where he was managing director, will work to develop sales activity across Real Radio Yorkshire, which launched in March this year. Howarth, who joins from… Continue reading Real Radio Yorkshire Expands Sales Operation
The total number of cable subscribers to high speed internet services in the US is approximately 10 million, according to a new survey by the National Cable and Telecommunications Association (NCTA). The organisation asserts that since 1996, operators have spent more than $65 billion upgrading cable systems to enable consumers to access digital broadband services.… Continue reading US Cable Modem Customers Reach 10 Million Mark
The Daily Mirror‘s city editor, Suzy Jagger, is quitting the paper and is expected to join The Times.Jagger, who writes the Suzy In The City page, is understood to be in talks with The Times and an announcement is expected in the next couple of days.The Daily Mirror will have to re-vamp its city pages… Continue reading Mirror’s City Editor Quits For Times
Online map sites have experienced some of the fastest growth seen on the internet in the last year, according to a report from Nielsen//NetRatings. The research shows that 7.1 million European web users accessed a mapping website during July, an increase from 2.5 million in October 2001. Online map sites are especially popular with office… Continue reading Online Map Sector Could Produce The ‘New Google’
Last night’s much anticipated debut of the second series of The Office pulled in an average of 4.8 million viewers, according to unofficial overnight figures from BARB.The half-hour comedy show, which was broadcast on BBC2 at 10pm, attracted a peak audience of 4.9 million viewers, beating all of the other main terrestrial channels. The show… Continue reading The Office Is Still A Hit For BBC2
A new study has found that increasing numbers of broadband users are watching sports coverage online and the budding industry is already worth more than $100 million. Researchers at technology research firm, Strategy Analytics examined hundreds of international sports sites and reported on the current availability of webcasts and their potential for the future. At… Continue reading Broadband Offers Sporting Chance To Rights Holders
Telewest Communications, the struggling UK cable firm, has reached an agreement with bondholders to eradicate £3.5 billion of its £5.3 billion debt in return for 97% of the company’s shares. It has also deferred the repayment of £68 million of interest on bonds as it seeks further approval from investors.The debt for equity swap marks… Continue reading Telewest Agrees £3.5 Billion Debt Deal
