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The total number of cable subscribers to high speed internet services in the US is approximately 10 million, according to a new survey by the National Cable and Telecommunications Association (NCTA). The organisation asserts that since 1996, operators have spent more than $65 billion upgrading cable systems to enable consumers to access digital broadband services.… Continue reading US Cable Modem Customers Reach 10 Million Mark

Despite the ongoing advertising downturn marketing professionals received a 4% average pay increase last year, according to the annual salary survey carried out by the Chartered Institute of Marketing (CIM).However, the gap between male and female marketing directors is widening, with women getting paid 12.9% less than their male counterparts, compared with a 10.4% gap… Continue reading Marketing Salaries Defy Advertising Downturn

Online map sites have experienced some of the fastest growth seen on the internet in the last year, according to a report from Nielsen//NetRatings. The research shows that 7.1 million European web users accessed a mapping website during July, an increase from 2.5 million in October 2001. Online map sites are especially popular with office… Continue reading Online Map Sector Could Produce The ‘New Google’

UPC has filed for bankruptcy protection in the US and Netherlands ahead of a debt for equity swap designed to secure the future of Europe’s largest cable TV company. Financial restructuring is expected to result in UnitedGlobalCom, a subsidiary of Liberty Media, increasing its share of the company to 65.5%. UPC’s remaining bondholders will retain… Continue reading UPC Files For Bankruptcy

Emap’s dance music magazine Mixmag is launching a SMS initiative to allow readers to receive clubbing news direct to their mobile phones.The new text club, which will be promoted in the magazine, aims to build relationships with readers and create a ‘buzz’ around the monthly publication. The initiative has been designed by Flytxt, who is… Continue reading Mixmag and Flytxt Launch Interactive SMS

A new study has found that increasing numbers of broadband users are watching sports coverage online and the budding industry is already worth more than $100 million. Researchers at technology research firm, Strategy Analytics examined hundreds of international sports sites and reported on the current availability of webcasts and their potential for the future. At… Continue reading Broadband Offers Sporting Chance To Rights Holders

Telewest Communications, the struggling UK cable firm, has reached an agreement with bondholders to eradicate £3.5 billion of its £5.3 billion debt in return for 97% of the company’s shares. It has also deferred the repayment of £68 million of interest on bonds as it seeks further approval from investors. The debt for equity swap… Continue reading Telewest Agrees £3.5 Billion Debt Deal

After lengthy negotiations Emap has confirmed that Hachette Filipacchi will maintain control of glossy women’s monthly magazine, Red.Insiders have suggested that the Emap was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to prevent the magazine from changing hands.The future of Red has hung in… Continue reading Emap Loses Fight For Red

The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?

NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year.The most activity was seen in the broadsheet market with the Sunday Times, which recently became the official sponsor of England rugby (see Sunday Times To Sponsor England Rugby), experiencing… Continue reading NRS National Newspaper Round-Up – August 2002