Reed Elsevier today reported a dip in profits for the first half of 2002 but remains confident that it can reach full-year targets of above market revenue growth.A drop in advertising income led to pre-tax profits falling 3% to £398 million. However, this figure was at the upper end of analysts’ estimates and overall revenues… Continue reading Reed Profits Down 3%, But Outlook Remains Promising
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Carlton and Granada, which last week won their High Court battle against the Football League, saw some positive movement yesterday (see League Loses ITV Digital Battle). The former rose 0.46% to close at £1.62ž, whilst the later improved 13.95% to finish at 83žp, in what was the bet media performance of the day.At the other… Continue reading Sharewatch
Reed Elsevier today reported a dip in profits for the first half of 2002 but remains confident that it can reach full-year targets of above market revenue growth. A drop in advertising income led to pre-tax profits falling 3% to £398 million. However, this figure was at the upper end of analysts’ estimates and overall… Continue reading Reed Profits Down 3%, But Outlook Remains Promising
BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down
Advertising revenues at the Telegraph Group continued their downward spiral during the second quarter of 2002 as the ailing recruitment market showed no signs of recovery. The Hollinger International Group, which publishes the Daily Telegraph and Sunday Telegraph, announced that advertising income between April and June had fallen 3.8% to £52.7 million, compared with £54.7… Continue reading Telegraph Revenues On The Slide
In the wake of high profile financial scandals and the alarming fall in share prices, the International Monetary Fund (IMF) has revised down its 2002 growth estimates for the United States. On Monday, the IMF was predicting US economic growth of 2.5% this year and 3.25% in 2003. A leaked copy of the World Economic… Continue reading IMF Revises Down Economic Growth Estimates
The Advertising Standards Authority has ordered Inventive Leisure to withdraw a postcard promoting Revolution Night-club in Bristol.The postcard advertising Sunday offers at the bar featured a picture of a cross and a bottle above the phrase “the Holy Spirit”. The other side of the card advertised Bloody Mary’s and claimed to offer “the Sunday service… Continue reading ASA Orders Withdrawal of Inventive Leisure postcard
SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report
Telewest, which last week reportedly demanded the resignation of its chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), was one of the worst performers in yesterday’s media market. Shares were down 12.5% to close at 1žp, a loss of źp on the day before.Trinity Mirror, which announced last week that pre-tax… Continue reading Sharewatch
