Carlton and Granada were the worst performers in yesterday’s media market, the former slipped 4.05% to close at £1.54, whilst the latter fell 5.71% to finish at 82˝, a loss of 5p on the day before.Elsewhere in the media sector, Telewest, which is reportedly paving the way for the sale of its 17% stake in… Continue reading Sharewatch
VNU, the multinational publisher and information company has bucked the trend of disappointing media financial results and announced a robust growth in profits for the first half of 2002. Net income increased from â‚Ź75.5 million to â‚Ź93 million in the space of a year and VNU was able to reduce its debt from â‚Ź4.2 billion… Continue reading VNU Posts Strong First Half Results
Until now UK consumers have been relatively slow to catch on to the benefits of high-speed internet access, with steep connection charges deterring all but the early adopters. However, the broadband roll-out is rapidly gaining momentum and with penetration increasing, advertisers are beginning to realise the potential of broadband Britain.Figures from Continental Research show that… Continue reading Feature: Jumping On The Broadband Wagon
UK radio operator, Wireless Group, has halved its losses and is currently enjoying strong ad revenue growth, according to financial results for the six months ended 30 June 2002, released this morning. Pre-tax loss at the group halved, down from £17.5 million for H1 2001 to £8.9 million this time. The group also produced its… Continue reading World Cup Gives Wireless Group First Profit
Revenues at debt-laden cable company, NTL, remained pretty flat in the second quarter of the year, dropping slightly by just 1.1% to £627 million, according to the company’s financial results released today. Earnings rose by 51.3% to £174 million over the period.These results are posted against a backdrop of debt and impending recapitalisation which the… Continue reading Revenues Fall Slightly As Recapitalisation Approaches
The Mobile Marketing Association (MMA) has amended its code of conduct to offer mobile phone users greater protection against unsolicited SMS adverts.The revised code, which is intended to be a benchmark for all companies using mobile as a marketing medium, now incorporates a list of mobile marketers’ responsibilities, opt-in and opt-out guidelines and consumer consent… Continue reading MMA Amends Code Of Conduct To Protect Against Spam
Wireless Group chairman, Kelvin MacKenzie, has renewed his criticism of RAJAR’s diary system of audience measurement, this time over an “unexplained” decline in radio listening in London during the World Cup.MacKenzie claims that Wireless Group-owned talkSPORT suffered a 37.6% period on period drop in male London listeners during the second quarter of 2002, but says… Continue reading MacKenzie Renews Criticism Of RAJAR’s Diary System
Flytxt has launched an interactive marketing campaign in conjunction with independent film distributor, Metrodome Distribution, to promote a new action-comedy film “The Wash”.The campaign will feature interactive SMS messages competitions alongside posters and television commercials on MTV and E4. The promotion will focus on the films target audience, 15-25 year old urban-living music lovers. Those… Continue reading Flytxt Launches Targeted Film Promotion
Emap has come together with Southern Comfort in a £1m cross-media deal that will see the drinks brand sponsor FHM and FHM.com.The year-long deal, which was negotiated by MediaVest, begins in October’s issue of the magazine and features monthly advetorials in which an FHM journalist travels around the world experiencing various “Comfort Zones”.The initial press… Continue reading Emap Secures £1m Sponsorship Of FHM
Trinity Mirror has announced that a relaunched Sunday People will be unveiled this weekend, including a new separate sport supplement.The two million pound relaunch will include a five-week television advertising campaign focused around football fixtures and the new sports magazine. The title will be re-named The People, but will keep its trademark red masthead, unlike… Continue reading Trinity Mirror Relaunches Sunday People
