Advertiser funded programming will not become a significant part of the peak-time schedule on the UK’s main commercial terrestrial channels unless the quality improves, according to Channel 4’s head of science and education, Sara Ramsden.Speaking at a session entitled Cheap Shows Or Cheap Plugs at this year’s Guardian Edinburgh International Festival, Ramsden said the standard… Continue reading GEITF 2002: Ad Funded Programming Not Up To Scratch
Virgin Radio is launching a cross-media campaign to promote UIP’s latest film release, Bourne Identity, which opens on 6 September.The campaign for the film, starring Matt Damon, begins this week with an on-air promotion and a dedicated website hosted by Virgin Radio. On the day of the film’s release Virgin Radio listeners will be given… Continue reading Virgin Radio Rolls Out Cross-Media Promotion For UIP
Internet penetration in Great Britain hit the very significant 50% mark in June this year, according to the latest edition of the Internet User Profile Study from NOP World. Women are currently driving the uptake, says the study, which shows that the growth rate translates to 6,000 new users per day over the last twelve… Continue reading Half Of Britons Now Online, Says NOP
There are now more than 25 million digital subscriber lines (DSL), offering broadband communications, across the world, according to new data released by Point Topic. Telecoms operators in 50 countries added 6.7 million DSL lines in the first half of 2002 and despite the economic slowdown and the telecoms financial crisis, the world’s installed base… Continue reading Global DSL Growth Hits 35% In H1, Despite Sector’s Financial Troubles
US online sales of non-travel-related products will reach $13.8 billion in value, according a new forecast from comScore. This would represent a growth of 27% over Q4 2001, according to the company’s historical data. The group predicts that the holiday season’s spending will begin in earnest in the US on Monday 2 December, when consumers… Continue reading US Q4 Online Sales To Grow By 27%, Says comScore
Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group. ITV1 Despite a boost in advertising surrounding… Continue reading Billetts’ Outlook For The UK Television Sector
It was a lacklustre day for media stock yesterday with the majority seeing shares fall. Granada fell 7˝p to close at 83žp as investors reacted to news that the departure of chief executive, Steve Morrison, could come as early as this week (see Morrison Could Leave Granada Within A Matter Of Weeks).Tuesday’s announcement that RTL… Continue reading Sharewatch
Conditions in the UK advertising market continue to be difficult, according to a first half financial results statement from publishing group Highbury House Communications. The group says that compared with the current trading conditions, those of H1 2001 were reasonably favourable, with the major downturn not occuring until the second half of last year.Business publishing… Continue reading Highbury Sees No Improvement In Difficult Ad Conditions
UBC Media has secured the contract to provide digital radio software to SMG’s Virgin Radio Group.The software will allow Virgin to send text messages and SMS ads to screens on DAB digital radio receivers. It will also link to SMG’s internal systems enabling song and artist information, news headlines and any other dynamic content to… Continue reading UBC To Provide Digital Radio Software To Virgin
Classic FM has signed a sponsorship deal with Bank of Scotland Corporate Banking worth £250,000.The deal, which was negotiated through GWR’s sales house Opus, will see the bank become the official sponsor of the station’s weeknight news programme, Classic Newsnight, for the next six-months.Classic Newsnight, which is the station’s only speech-based programme, runs between 6.30pm… Continue reading Opus Secures £250,000 Sponsorship Of Classic FM
