More Industry News articles

ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat

Channel 4 is launching a SMS text message campaign as part of its “Indian Summer” season of cricket coverage.Cricket coverage has been the jewel in C4’s sporting crown. The channel is hoping to use its “Indian Summer” season of events and themed programs to appeal to a younger 16-34 year old audience. C4 previously secured… Continue reading Channel 4 Launches SMS Campaign

In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red

NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role

Media communications and market research network, Aegis Group, has acquired Sample Surveys, one of the largest independently owned custom market research agencies in the UK. Aegis will pay an initial £5.4 million cash, with a deferred consideration of up to £1.8 million, subject to the performance of Sample Surveys over the next three years. The… Continue reading Aegis Acquires UK Market Research Firm

The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement

AOL Time Warner yesterday confirmed the appointment of Jonathan Miller as the chief executive of its internet arm, America Online. Miller, a former head of USA Interactive, succeeds Robert Pittman, who stepped down last month after failing to revive the fortunes of the struggling web business (see COO Quits AOL Time Warner). The new CEO… Continue reading AOL Appoints New Online Chief

Mirror Group Newspapers and the Telegraph Group have shelved plans to create a joint advertising sales operation.The creation of the sales house, dubbed Apollo earlier this year, would have seen ad sales for the Mirror Group’s national tabloid titles, which include the Daily Mirror, combined with those for Telegraph Group titles including the Daily Telegraph… Continue reading Mirror Group And Telegraph Abandon Joint Sales House Plan

Lastminute.com, the online retailer, today announced narrowing losses and pledged to achieve profitability in the next quarter. The UK internet company revealed pre-tax losses of £3.9 million for the three months to June, compared with £9.2 million for the same period in 2001. This was also an improvement on the £5.2 million deficit recorded in… Continue reading Lastminute Strives To Get In The Black

Microsoft has appointed Nick Barley as its director of marketing with responsibility for all marketing and communications in the UK.Barley will report to the software giant’s UK managing director, Neil Holloway and will join the company’s executive management team in overseeing the growth of the business in the UK. He replaces Oliver Roll, who has… Continue reading Microsoft Appoints New UK Marketing Director