BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down
Emap Advertising has been awarded the contract to sell radio advertising spots during Trafficlink bulletins.Trafficlink provides morning and evening traffic and travel updates to 150 national and local radio stations including Virgin Radio and TalkSport. Emap has set up a new department to sell airtime during the bulletins, along with slots during other programmes, including… Continue reading Emap Advertising Secures Trafficlink Contract
Online retail, or e-tail, is going from strength to strength around the world, according to a new report from business advisory firm KPMG and the Oxford Institute of Retail Management (OXIRM). The groups’ Loyalty4Profit research programme shows that the e-tailing sector is confident and is predicting further growth and expansion. The research says that web… Continue reading ‘E-tail’ Is Going From Strength To Strength, Says Research
Freeserve has awarded its entire online advertising account to interactive agency, itraffic.itraffic, which secured the deal after a three-way pitch organised by the AAR, will handle all digital marketing for Freeserve, including strategy and advertising. It will also work alongside Freeserve’s other above-the-line agencies to support the internet service provider’s broadband and AnyTime products.Keith Hawkins,… Continue reading Freeserve Hands Online Account To itraffic
The US is set to outpace Europe in growth of the number and penetration of 2.5G and 3G mobile phone users, according to forecasts from Morgan Stanley as reported by eMarketer. This is something of a turnaround as previously the US has lagged somewhat behind Europe in the roll-out of new mobile technologies. Third generation… Continue reading US To Outpace Europe In 3G Mobile Uptake
12Snap is to use audio-enabled SMS advertising messages to promote Stella Artois’ summer of outdoor film screenings to mobile phone users.The campaign, which was negotiated by Starcom Motive, will use 12Snap’s MobileCard technology to enable films fans to receive sound files informing them of Stella Artois’ ‘On Location’ outdoor cinema tour. The promotion begins this… Continue reading 12Snap Unveils Audio-SMS Advertising Campaign
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report
GWR has formed a new division called “Creation” which will be responsible for all the creative programming and online content on GWR’s local radio stations.Creation will be an umbrella group bringing together GWR’s programmers and content providers. The new brand will encompass GWR’s network of 32 FM stations, digital stations and online platforms.Dirk Anthony, managing… Continue reading GWR Gets A Management Make-Over
Emap’s Elle magazine has announced a joint advertising deal with car manufacturer Ford.The deal will include the production of 2,000 Elle branded Ford Focus cars and will see Ford sponsor Elle‘s September catwalk supplement. The deal has been developed through Emap advertising and Mindshare, Ford’s advertising agency.Martyn Rees, managing partner at Mindshare, said: “We are… Continue reading Elle Lands Joint Deal With Ford
Advertising revenues at the Telegraph Group continued their downward spiral during the second quarter of 2002 as the ailing recruitment market showed no signs of recovery.The Hollinger International Group, which publishes the Daily Telegraph and Sunday Telegraph, announced that advertising income between April and June had fallen 3.8% to £52.7 million, compared with £54.7 million… Continue reading Telegraph Revenues On The Slide
