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Prominent cable and DSL providers in the US added a combined 1.37 million broadband internet subscribers in the second quarter of this year, according to Leichtman Research Group. By the mid-point of this year, the major US providers had over 13.5 million broadband subscribers between them. More than 65% of these users connect to the… Continue reading US Cable Firms Reap The Broadband Bounty

Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2

Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend. According to a report from the World Advertising Research Centre, USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in… Continue reading US Papers Continue To Suffer Ad Declines

The media sector had another day of solid gains following Monday’s FTSE rally.Carlton and Granada continued to outperform the sector, buoyed by news they are to collaborate to win advertising. The key stocks rose 7.99% and 6.55% respectively.In broadcasting Capital Radio was seen gaining, up 8.29%, cheered by further speculation over consolidation in the sector.… Continue reading Sharewatch

The current obsession with celebrity appears to be growing with showbiz-driven titles seeing circulation increase significantly in the latest set of ABC results. The sector, which has attracted notable interest from advertisers, is so buoyant that publishers are planning a number of new launches to capitalise on the seemingly insatiable desire for high-profile gossip. However,… Continue reading Feature: Gossip Mags Achieve Celebrity Status

ABC results for the six-month period ending June 2002 saw an impressive performance from Emap’s niche-market heavy metal favourite Kerrang!, which was the biggest mover in the sector with a 60% increase in circulation year on year (see ABC Jan-Jun 2002- Music Titles). Figures from Nieslen Media Research show that the title also managed to… Continue reading ABC Follow-Up Report: Adverts in Music Titles

Translucis has secured two separate contracts to promote T-Mobile and UIP’s latest film release in 280 bars and clubs across the country.Both campaigns will run across the company’s Magnetic network and according to research carried out by Translucis will reach about 1.3 million 18-24 year-olds per week for a two week period (see Translucis Ad… Continue reading Translucis Secures Big Brand Ad Deals

Liberty Media is set to make a second bid for Deutsche Telekom’s cable television assets, after its previous attempt was thwarted by the German Federal Cartel Office earlier in the year (see German Regulators Block Liberty Cable Deal). According to a report in today’s Financial Times, Liberty has forged an alliance with private equity investment… Continue reading Liberty Media Puts Together Second Deutsche Telekom Bid

Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry.What is more worrying for the industry is that WPP, which is something of a barometer… Continue reading WPP Warns Of Little Ad Improvement This Year

The number of broadband subscribers in the Asia-Pacific region will rise from 12.9 million at the end of 2001 to 64.5 million by the end of 2006, according to a new report from The Yankee Group. The research body predicts that China will spark this upsurge with broadband subscribers set to increase from 323,400 last… Continue reading Chinese To Drive Asian Broadband Uptake