Future Publishing is launching a £1 million marketing campaign to promote its PC magazine portfolio in the run up to Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XP magazine.The seasonal promotion aims to raise awareness of PC magazines in the… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Channel 5 has announced it is to undergo a fundamental branding revamp, which will include a change in its logo next month.Director of marketing, David Pullan said: ” The campaign set out to achieve three key objectives: to clarify the channel’s creative strategy; to refresh the channel’s on screen identity; and to address the gap… Continue reading Channel 5 Relaunched As Five
This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?
US online retail sales increased by 3.7% in the second quarter of 2002, but market share slipped to 1.2%, according to the US Commerce Department. New figures show that ecommerce sales totalled $10.24 million, up from $9.88 million in the first quarter of the year. However online purchases were up by 24.2% year on year.… Continue reading US Ecommerce Sales Exceed $10 Million In Q2
The number of US broadband subscribers is likely to treble in the next five years, according to a study by the Leichtman Research Group. Analysts estimate that 12.5 million US households had high-speed access to the internet at the end of the first quarter of 2001. This is set to increase to 37.3 million by… Continue reading Broadband In Half Of Online Homes By 2007, Says Leichtman
The latest round of US newspaper publishers financial results show that advertising revenues are continuing to be weak, particularly in the national advertising sector (see US Papers Continue To Suffer Ad Declines). Now almost all US newspaper companies have published their results, analysts at Merrill Lynch are estimating that the overall July revenues were flat… Continue reading ‘Muted And Uneven’ US Press Recovery Predicted By Merrill Lynch
Internet penetration in Ireland has now reached 38% of adults, or 1.1 million adult users, representing a 5% increase on the second quarter of 2001. Data from Amárach Consulting also forecast that penetration will reach 46% by Q2 2004, although the rate of growth is continuing to slow. By way of comparison, Ireland’s internet penetration… Continue reading Ireland’s Net Penetration Hits 38%, But Growth Is Slowing
Imaging-enabled mobiles and personal digital assistants (PDAs) may be the mobile telecom industry’s much needed tonic, with shipments of such devices set to reach 151 million units by 2006, according to a new report from IDC. The report, Moving Pictures: The Future of Mobile Devices and Imaging, points toward the improvements that the much-touted 2.5G… Continue reading Image-Enabled Mobiles May Help Ailing Telecoms Market, Say IDC Forecasts
There were 96.7 million mobile phone shipments in the second quarter worldwide, representing a plateau in replacement rates by consumers, according to a new report from Strategy Analytics. The group is forecasting that there will be 417 million wireless handset shipments for the full year 2002. “Replacement rates have steadily fallen over the past 18… Continue reading Global Mobile Replacement Rates Decline Stabilises
European online trade revenues are expected to multiply in the next few years and will account for more than a fifth of all business trade by 2006, according to a new study by Forrester Research. The Future Of Europe’s Online B2B Trade reported on thirteen different industries in fifteen European countries and predicts that electrical… Continue reading EU Online Trade To Exceed €2 Trillion In 2006, Says Forrester
