ShopFront Media has secured a three-month deal with four of Express Newspaper’s consumer titles.The new point-of-sale campaign will see the creation of 50 Adsites located in north London. The in-house design will feature the logo’s of the four publications; The Express The Sunday Express, the Daily Star and OK!.Julian Clogg, managing director of ShopFront Media,… Continue reading ShopFront Media Secures Express Titles Deal
Insolvency advisers have selected TF1 and Sony to enter the final stage of bidding for KirchMedia, the bankrupt broadcast and sports rights owner. It had been anticipated that the original list of seven bidders (see Seven Bids In For KirchMedia) would be reduced to three but a collaboration of German publishers, led by Axel Springer,… Continue reading Two Bidders To Compete For Kirch Assets
Bigger headlines on bus adverts convey more effective brand messages, according to research carried out by Viacom Outdoor.The Project Iris study, which was undertaken to help advertisers understand what makes a successful bus advertising campaign, shows that bigger company logos are key in generating brand awareness. Primary colours were also found to create a more… Continue reading Research Shows Size Matters With Bus Ads
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Emap’s Smash Hits magazine has secured a cross-promotional deal with Clarks Bootleg shoes to distribute 500,000 specially designed versions of the magazine in shoe shops across the country.Emap, which was selected a media partner for the promotion following a competitive pitch against undisclosed partners, has created the Smash Hits/Bootleg magazines to raise awareness of the… Continue reading Emap Bootlegs Smash Hits For Clarks
Future Publishing has announced plans to extend its Metal Hammer brand with the launch of a hard-back reference guide to heavy metal music.The Book Of Metal will launch on 1 September as the “definitive encyclopaedia of all things metal”. Written by Metal Hammer‘s editor, Chris Ingham, the spin-off title features some of the genre’s most… Continue reading Future Extends Metal Hammer Brand With Spin-Off
The US is set to outpace Europe in growth of the number and penetration of 2.5G and 3G mobile phone users, according to forecasts from Morgan Stanley as reported by eMarketer. This is something of a turnaround as previously the US has lagged somewhat behind Europe in the roll-out of new mobile technologies. Third generation… Continue reading US To Outpace Europe In 3G Mobile Uptake
Carlton and Granada, which last week won their High Court battle against the Football League, saw some positive movement yesterday (see League Loses ITV Digital Battle). The former rose 0.46% to close at £1.62ž, whilst the later improved 13.95% to finish at 83žp, in what was the bet media performance of the day.At the other… Continue reading Sharewatch
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report
BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down
