ITV is asking the BBC to reorganise its schedules to prevent a clash between two of this autumn’s biggest dramas.In an attempt to protect potential advertising revenue, ITV has taken the “unusual step” of announcing that its re-make of the Russian classic Dr Zhivago will be shown in the key Sunday night slot on 24… Continue reading ITV Asks BBC To Avoid Autumn Drama Clash
Interactive solutions consultancy Purple Lizard has launched an off-the-shelf application to make it easier for advertisers and TV production companies to create interactive content.According to Purple Lizard, the Interact Server reduces the cost of implementing interactive content, whilst improving control and flexibility of the services available. It can be purchased off-the-shelf or leased through the… Continue reading New Technology To Make Interactive Content More Viable
Primesight, SMG’s outdoor advertising arm, has launched a new range of premium backlit 48-sheet posters.The Premier Backlights roll-out this month and can be manipulated to display ads either in a landscape or portrait format. They are targeted at upmarket advertisers looking for standout and premium sheetage across the capital.The 10 new backlights will be positioned… Continue reading Primesight Rolls Out Premier Backlights
ITV companies Carlton and Granada have been cleared of any wrongdoing in securing a £320m advertising deal with Unilever in an unofficial investigation by the ITC.The deal, struck in May this year (see Unilever Signs Record UK Airtime Deal), was the largest in UK television history and drew sharp criticism from Channel 4, which wrote… Continue reading Carlton And Granada Cleared Of Collusion In Record Ad Deal
Wallpaper* has appointed Jeremy Langmead as its new editor-in-chief, replacing founding editor Tyler Brule, who left in May.The IPC style-bible poached Langmead from his previous role, heading up the lifestyle features desk at the Evening Standard. Prior to this he edited the Sunday Times Style magazine and cult women’s title Nova during its brief revival… Continue reading Wallpaper* Appoints New Editor In Chief
A new multi-media interactive Smash Hits chart show is being launched by Emap Performance, as the future of the existing Pepsi Network Chart hangs in the balance.The new chart show is set to be broadcast across Emap Performance’s Kiss stations and its Big City network of stations in the North, as well as on Smash… Continue reading Emap Launches Multi-Media Chart Show
During the last six years or so we have witnessed the very rapid and at times tumultuous birth of a whole new communications medium – the internet. Rapid because it has come to play a role in so many aspects of our personal and business lives in such a short time. Tumultuous because, from a… Continue reading Insight Analysis: Can There Really Be A Free Lunch At The ‘Cyber-Buffet’?
The proportion of European consumers using the internet to purchase goods and services is steadily increasing, despite an overall dip in optimism about the medium, according to a new report from Gfk Group‘s gfk-webgauge survey. European consumers are less optimistic about the development of e-commerce than they were only six months ago, according to a… Continue reading European E-Commerce Sector Grows, Despite New Media Pessimism
The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media
Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002
