Lycos has set up a dedicated interactive division to manage and sell its entire range of interactive products.The new division, which will be led by head of interactive Marcus Saller, will bring together the company’s mobile, chat, email and site building services. Lycos is approaching brands to run campaigns across its interactive portfolio, which it… Continue reading Lycos Creates New Interactive Division
Youth-orientated mobile marketing agency, Aerodeon, is launching a fully integrated SMS ad campaign to promote Mattel’s new Diva Starz doll brand.The campaign, which marks Mattel’s first foray into SMS advertising, will use TV, press, internet and text activity to target 10-12 year-old girls between August and December. The creative and media strategy has been designed… Continue reading Aerodeon Aims Integrated SMS Campaign At Tweenagers
The launch of the new digital entertainment channel, BBC3, may be delayed until next year according to press reports.BBC3, which is a revamped version of the existing BBC Choice channel,(see BBC Reveals Cost Of Digital Plans As Public Welcomes Proposals) aimed at the 16-34 year-old youth market, was initially denied approval last September amid fears… Continue reading Fears Of Further Delays For BBC3
The BBC and BSkyB are reportedly preparing bids to secure the broadcast rights to the European Champions League football tournament.ITV, which has held a significant proportion of the rights since it bid for them in 1998, is expected to face tough competition when rights for the next three years of games become available in the… Continue reading BBC And BSkyB Set To Bid For Champions League Rights
The latest figures from ABC for National Newspaper circulation show that during July there was not a great deal of change in overall circulation of newspapers, but despite the run-up to the ‘silly season’ and the end of the World Cup, month on month circulation was up.The worst fall in percentage terms was seen at… Continue reading ABC National Newspaper Round-Up – July 2002
As expected, the French publishing company Hachette Filipacchi has completed the acquisition of Attic Futura from the Australian printing group PMP in a deal worth £40 million.Attic Futura publishes six titles including the market leading teen title Sugar and the fortnightly gossip magazine Inside Soap. The company employs 130 staff and had a turnover of… Continue reading Hachette Buys Attic Futura For £40 Million
US advertising spend for first half of 2002 rose by 2.3% year on year, according to new preliminary figures released by Nielsen Monitor-Plus. Despite an expected upturn in internet advertising, the sector saw an 8.4% slide during the first half, with only syndicated television performing worse. National magazine spend dropped slightly, by 1.0%. It was… Continue reading US Adspend Up 2.3% In H1, According To Nielsen Figures
Weak advertising conditions have pushed down revenue growth at French ad network Publicis, according to the group’s first half financial results. Ad revenues fell by around 6.0% in H1, resulting in an overall organic growth of -3.6% for the half, according to analysts at ABN Amro. Net new business wins were reasonably strong at E700… Continue reading ‘Total Lack Of Visibility’ In Ad Market, Says Publicis
UK inflation has risen higher than expected, according to the latest figures from the Office Of National Statistics (ONS), which show that the underlying rate of inflation increased by 0.5% last month to 2%.According to the ONS, the rise, which casts doubt over the need for another interest rate cut, could be due to price… Continue reading UK Inflation Shows Unexpected Rise
The number of UK internet users with broadband access has increased by 60% in the last six months, according to new survey from NOP. Approximately 8% of web users in Britain currently subscribe to broadband services and this figure is expected to rise to 15% by August 2003. This complements a recent report by Continental… Continue reading Britons Latching Onto The Benefits Of Broadband
