In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red
Carlton and Granada, which were hit last week by news that Bertelsmann had abandoned its plans to take a larger stake in the US television market, saw shares fall yesterday. The former was down 7.97% to close at £1.58ž, whilst the latter slipped 5.57% to finish at 80˝p, a loss of 4žp on the day… Continue reading Sharewatch
With the media industry still trying to digest the Joint Scrutiny Committee’s report on the draft Communications Bill, ISBA’s director of public affairs, Ian Twinn, examines the Committee’s recommendations on the issue of self-regulation for broadcast advertising.Understandably, the media focus on the Puttnam Committee report, published last week on the Communications Bill, was on their… Continue reading NewsLine Column: A Step Towards Self-Regulation
Consumer interest in broadband is increasing and around 700,000 homes plan to upgrade to a high-speed internet connection within the next twelve months, according to a report from Continental Research.The report shows that of the 10 million UK homes currently connected to the internet, 1.2 million, or 12%, have some form of high-speed internet connection… Continue reading Research Reveals Growing Consumer Interest In Broadband
The fallout from the unsuccessful court action against Carlton and Guardian today resulted in the resignation of both the chairman and the chief executive of the Football League. Keith Harris and David Burns had come under fire following the failure to recoup £131 million from Carlton and Granada’s defunct pay-TV venture, ITV Digital (see League… Continue reading League Bosses Pay The Price For ITV Digital Defeat
Emap Performance and GWR have formed a joint venture company called EG Digital to launch dance music station Kiss across GWR’s local digital radio multiplex network.The deal, which will bring Kiss to digital listeners in Bristol, Swindon and Wolverhampton, will increase the station’s potential UK audience by around 9 millionlisteners.Kiss currently broadcasts to digital audiences… Continue reading Emap’s Kiss To Launch Across GWR Digital Multiplex
World market information group, Taylor Nelson Sofres, has acquired Svenska Gallup, a market information business in Sweden. Svenska Gallup provides customised market information across all industry sectors, as well as opinion and social research and employee related studies. Svenska Gallup turnover for the year ended 30 June 2002 was SEK28.5 million (£1.9 million) and net… Continue reading Taylor Nelson Sofres Expands Into Sweden
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and receives a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Telewest has launched an “off the peg” version of its high-speed Blueyonder internet service in an attempt to increase uptake.The new pocket-sized product is intended to offer broadband customers easy first-time access to Telewest’s high-speed internet services. It includes installation by a broadband technician, as well as a CD-ROM with tips and information about broadband… Continue reading Telewest Launches ‘Off The Peg’ Broadband
NetRatings has announced plans to acquire rival internet research group, NetValue, for around £11.5m, as part of a move to create a global standard in internet audience measurement.NetRatings, which is 64% owned by VNU, has already gained a controlling 52% stake in NetValue, which has businesses in 9 countries across Europe and Asia, and plans… Continue reading NetRatings Moves To Acquire NetValue
