The ITC has published its revised advertising standards code following an extensive consultation process with advertisers and the public.Sarah Thane, ITC director of programmes and advertising, said: “Our aim has been to seek views on the current rules and to incorporate best practise and recent developments into the code.”In fact, very few real changes have… Continue reading ITC Publishes Revised Advertising Standards Code
David Elstein, the former chief executive of Channel 5, has launched a scathing attack on ITV, claiming that the network has been brought to its knees by a decade of “profound mismanagement.”Speaking at this year’s Guardian Edinburgh International TV festival, Elstein, a former head of programmes at Thames TV and once a contender for the… Continue reading GEITF 2002: Former Channel 5 Boss Attacks ITV
Most US media are now showing positive advertising growth, although this is largely due to the easy comparables of last year rather than a lift in underlying advertising budgets, according to analysts at Merrill Lynch. The broker believes that this slow recovery will continue, but notes that it is a fragile one, as most ad… Continue reading US Advertising Update From Merrill Lynch
As internet usage grows, the medium is set to take a growing share of total advertising spend over the next several years, according to a report from JPMorgan, as covered by Jack Myers Report. Looking at the US market, the report predicts that as advertisers look to reach consumers in what is an increasingly fragmented… Continue reading Internet Will Take Increasing Share Of Advertising, Finds JPMorgan
Falling CD sales have prompted the music industry to resume its attack on the internet. It is backed up by growing evidence that the rise in illegal downloading is impacting on artists and record companies. New data from PricewaterhouseCoopers reveals that CD shipments in the US fell by 7% in the first half of 2002.… Continue reading Fall In US Music Sales Blamed On Internet Downloaders
First half US advertising revenue came in pretty much flat, according to new figures from CMR, suggesting that, at the moment, a solid rebound seems far from likely this year. CMR’s data shows that overall spend dropped by 0.2% in H1 2002, to $53.7 billion, as against a particularly weak H1 2001. This flat performance… Continue reading US First Half Adspend Comes In Flat, According To CMR
A new report from Forrester Research reveals that while the growth in internet usage is slowing, there are now more regular online shoppers. The internet penetration rate in Europe rose from 43% in the final quarter of 2001 to 46% in the second quarter this year. However, although the number of new internet users appears… Continue reading Europeans Revel In Online Shopping Experience
Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA
US magazine readership amongst adults has increased by 5.3% since 1998, outpacing the 4.4% growth in the adult population over the same period, according to the Magazine Publishers of America (MPA) and Mediamark Research Inc. (MRI). Ellen Oppenheim, chief marketing officer and executive vice president of the MPA, notes that this growth comes despite the… Continue reading US Magazine Readership Growth Outpaces Population Rise
Week on week analysis of the media sector saw a solid performance from Carlton and Granada, seen up 18.99% and 19.73% respectively. Although the shares could be knocked by press reports that Gerry Murphy, chief executive of Carlton, has claimed that merger talks between the two ITV companies could be delayed for 3 years because… Continue reading Sharewatch
