Regional digital radio consortium MXR is increasing its marketing operation with the promotion of marketing executive, Lisa Capaldi, to the position of marketing manager.Following the launch of the latest £99 DAB digital radio (see £99 “Kitchen” Digital Radio To Go On Sale), Capaldi will work to an increased marketing brief and will oversee the promotion… Continue reading MXR Expands Marketing Operation
Google has secured a seven-figure advertising deal with Lloyds TSB to promote the bank’s insurance services on its search-results pages.The deal, which was negotiated by Zenith, will see ads for Lloyds TSB Insurance and its Screentrade brand appear on more than 1,000 insurance-related key-word search terms on the Google website.The campaign is designed to drive… Continue reading Google Secures Seven-Figure Ad Deal With Lloyds TSB
US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide
Game two of the annual three-match MRG/BMRB cricket series took place last week, and left everything set up splendidly for the decider, as BMRB grabbed a seven wicket victory in the highest scoring game to-date.The MRG side was much weakened from game one (see Sharp All-Round Performance Puts MRG One Up), whilst BMRB was able… Continue reading May And Nurton Overturn Record MRG Score
US consumer spending on online content increased to $675 million last year, almost double the amount spent in 2000, according to the Online Publishers Association (OPA). Although a number of newspapers, notably the Wall Street Journal, have been able to justify charging users, subscriptions have generally been regarded as a death knell for websites. In… Continue reading Online Content Becoming Viable Revenue Source, Says Report
Lord Puttnam, the chairman of the Joint Committee on the draft Communications Bill, is to deliver this year’s Worldview Address at the Guardian International Television Festival (GEITF).Puttnam will be replacing Thomas Middelhoff, the now ex-chairman and chief executive of Bertelsmann AG (see Bertelsmann Chief To Present Worldview At GEITF).GEITF advisory chair and joint MD of… Continue reading Lord Puttnam Replaces Sacked Bertelsmann CEO At GEITF
Mobile phones which incorporate a camera are among the new generation of devices set to invigorate the worldwide telecoms market. According to Strategy Analytics, sales are expected to exceed 16 million in 2002 and surge to 147 million by 2007. In the short term, prohibitive pricing and large form factors will preclude high take-up in… Continue reading Consumers To Snap Up Camera Phones
Granada Enterprises has secured Wagon Wheels as the sponsor of the new series of ITV1’s On The Ball, in a deal worth around £600,000.The deal, which was negotiated by Stewart Hunt at Granada and Daliah Epstein at BBJ, marks the FMCG brand’s first foray into broadcast sponsorship and will also include an integrated online sponsorship… Continue reading Granada Gets On The Ball With Sponsorship Deal
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and recieves a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Steve Morrison, chief executive of Granada, is set to take early retirement as a result of the collapse of ITV Digital, according to press reports.Morrison is currently working with Carlton chief executive, Gerry Murphy, to recruit a new chief executive for the ITV Network following the resignation of Stuart Prebble in May (see Prebble Steps… Continue reading Granada’s Morrison Set To Take Early Retirement
