A new online advert for Lynx deodorant will use a device that ensures surfers will only see it once during a session on the internet.Web agency, Zentropy Partners, which organised the campaign, is using the device to ensure that internet users are not over-exposed to pop-up ads. Charlotte Bottisge, from Zenthropy, said: “Limiting the number… Continue reading New Technology To Prevent Over-Exposure To Pop-Up Ads
The struggling media group Vivendi Universal is considering spinning off its US entertainment business in a deal involving John Malone’s Liberty Media, according to press reports today. The Wall Street Journal claimed that Liberty is planning to merge its Starz and Encore cable networks and interest in the Discovery Channel’s parent with Vivendi’s American entertainment… Continue reading Vivendi Mulls US Spin-Off With Liberty
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry.What is more worrying for the industry is that WPP, which is something of a barometer… Continue reading WPP Warns Of Little Ad Improvement This Year
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry. What is more worrying for the industry is that WPP, which is something of a… Continue reading WPP Warns Of Little Ad Improvement This Year
ITV could lose around £500,000 in advertising revenue following its decision to show a documentary on the victims of 11 September without any ad breaks.The hour-long documentary, called September Mourning, follows the lives of some of the families affected by the tragedy. It would normally feature around nine minutes of adverts, but ITV has decided… Continue reading ITV To Drop Ads From 11 September Documentary
Week on week analysis shows that the best performance in last week’s media market came from Highbury House Communications, which saw a correction in share price after a 5.26% slump the previous week.Carlton, continued its downward trend, with a 23.56% drop week on week. According to press reports, Carlton and Granada are to combine large… Continue reading Sharewatch
ABC results for the six-month period ending June 2002 show that the men’s lifestyle sector saw 0.3% year on year drop in circulation (see ABC Jan – Jun 2002 Men’s Lifestyle Magazines). However, figures from Nielsen Media Research indicate that the total number of adverts in men’s lifestyle magazines increased by 12.20% year on year… Continue reading ABC Follow Up Report: Adverts In Men’s Lifestyle Magazines
The ITC has upheld complaints against a Pot Noodle television advert after a total of 310 people objected that it was offensive.The tongue-in-cheek advert, which is the most complained about campaign of the year so far, depicted a man searching a red-light district for someone willing to sell him a Pot Noodle. The advert, which… Continue reading ITC Upholds Complaint Against Pot Noodle
ABC results for the six-month period ending June 2002 show that the women’s weekly sector saw a 0.7% year on year increase in circulation (see ABC Jan – Jun 2002 Women’s Weekly Titles). However, figures from Nielsen Media Research indicate that the total number of adverts in women’s weekly magazines fell by 10.27% year on… Continue reading ABC Follow-Up Report: Number Of Adverts In Women’s Weekly Magazines
GWR has secured Carling as the sponsor of a month-long trial of its rock-based radio station, The Storm, in Wolverhampton.The short-term broadcast is part of the station’s bid for the third West Midlands regional FM licence, which is due to be advertised later this year. Carling will sponsor both the drive-time and breakfast slots, between… Continue reading GWR Secures Sponsor For Rock Radio Trial
