Emap Advertising has been awarded the contract to sell radio advertising spots during Trafficlink bulletins.Trafficlink provides morning and evening traffic and travel updates to 150 national and local radio stations including Virgin Radio and TalkSport. Emap has set up a new department to sell airtime during the bulletins, along with slots during other programmes, including… Continue reading Emap Advertising Secures Trafficlink Contract
Media communications and market research network, Aegis Group, has acquired Sample Surveys, one of the largest independently owned custom market research agencies in the UK. Aegis will pay an initial £5.4 million cash, with a deferred consideration of up to £1.8 million, subject to the performance of Sample Surveys over the next three years. The… Continue reading Aegis Acquires UK Market Research Firm
AOL Time Warner yesterday confirmed the appointment of Jonathan Miller as the chief executive of its internet arm, America Online. Miller, a former head of USA Interactive, succeeds Robert Pittman, who stepped down last month after failing to revive the fortunes of the struggling web business (see COO Quits AOL Time Warner). The new CEO… Continue reading AOL Appoints New Online Chief
The Advertising Standards Authority has ordered Inventive Leisure to withdraw a postcard promoting Revolution Night-club in Bristol.The postcard advertising Sunday offers at the bar featured a picture of a cross and a bottle above the phrase “the Holy Spirit”. The other side of the card advertised Bloody Mary’s and claimed to offer “the Sunday service… Continue reading ASA Orders Withdrawal of Inventive Leisure postcard
Lastminute.com, the online retailer, today announced narrowing losses and pledged to achieve profitability in the next quarter. The UK internet company revealed pre-tax losses of £3.9 million for the three months to June, compared with £9.2 million for the same period in 2001. This was also an improvement on the £5.2 million deficit recorded in… Continue reading Lastminute Strives To Get In The Black
Telewest, which last week reportedly demanded the resignation of its chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), was one of the worst performers in yesterday’s media market. Shares were down 12.5% to close at 1žp, a loss of źp on the day before.Trinity Mirror, which announced last week that pre-tax… Continue reading Sharewatch
Channel 4 is launching a SMS text message campaign as part of its “Indian Summer” season of cricket coverage.Cricket coverage has been the jewel in C4’s sporting crown. The channel is hoping to use its “Indian Summer” season of events and themed programs to appeal to a younger 16-34 year old audience. C4 previously secured… Continue reading Channel 4 Launches SMS Campaign
In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red
NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role
The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement
